How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking your website's source/medium data. This stat is essential for
2024-10-19
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the
2024-10-18
In today’s fast-paced marketplace, having a website has become more of a necessity than a luxury. A website showcases a business to potential customers and is the backbone of a brand ’s presence online. However, like a machine with many moving parts, a
2024-10-17
Digital transformation is the future of business. A 2020 study by Mordor Intelligence valued digital transformation at $263 billion, and it's projected to reach $767 billion by 2026. Digital transformation can involve many things, whether it's process
2024-10-16
When deciding where to invest your money in marketing avenues, email marketing should not be overlooked. It’s true that many emails can be left unread, however, some of the most crucial interactions for businesses happen via email. With that being said,
2024-10-15
As the size and complexity of large language models (LLMs) continue to grow, NVIDIA is today announcing updates to the NeMo Megatron framework that provide training speed-ups of up to 30%. These updates–which include two trailblazing techniques and a
2024-10-14
Artificial intelligence (AI) has been shaking in the tech world for a while now. People also progressively explore what more it can do. Emotional AI, also known as affective computing or artificial emotional intelligence, is one example. It allows machines to
2024-10-13
The number of adults reaching retirement age in the United States is climbing yearly. In 2019, adults aged 65 and older represented 16% of the population, totaling more than 54 million. While many of these adults are still living independently, a growing
2024-10-12
Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results. There are many different
2024-10-12
