E-commerce was meant to get significantly bigger, and thus everything was to get easier. But e-commerce only grew slightly, and yet everything - from sourcing to advertising - got harder. For two years, e-commerce was a dream - a hope that e-commerce had a
2025-04-18
As Pinterest sets its eyes on improving the online shopping experience on its platform, the company announced this afternoon it’s acquiring the A.I.-powered shopping service for fashion known as The Yes, founded by e-commerce veteran and former Stitch Fix
2025-04-01
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus webpages) and medium-sized websites with high content change frequency. In recent
2024-12-27
Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at
2024-11-11
When deciding where to invest your money in marketing avenues, email marketing should not be overlooked. It’s true that many emails can be left unread, however, some of the most crucial interactions for businesses happen via email. With that being said,
2024-10-15
The fintech industry has made huge leaps forward in powering cashless and digital payments around the world. Nowadays, pretty much anywhere you are, from a village square to a big city, money flows through taps, swipes, and clicks of your cards, apps, and
2024-09-18
This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For the online
2024-07-30
Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas
2024-06-15
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant
2024-05-28
