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3 Easy Ways to Target Your Potential Customers

3 Easy Ways to Target Your Potential Customers

3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t covert can be costly. Sometimes the difference is as simple as changing the

PwC: From Walled Gardens to a 'Garden of Gardens'

PwC: From Walled Gardens to a 'Garden of Gardens'

Consumers have a love/hate relationship with targeted advertising. While nearly half (49 percent) of U.S. consumers in a 2021 Forrester report take active measures to bar apps and websites from collecting personal information, many (71 percent, per a 2021

13 Must-Have Elements Of An Exceptional Blog Post

13 Must-Have Elements Of An Exceptional Blog Post

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering

AI and The Future of Email Marketing

AI and The Future of Email Marketing

Email marketinghas been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. Theemail marketing industryvalue stood at

How AI Can Be Used in Successful Retail Strategies - Advertising Week

How AI Can Be Used in Successful Retail Strategies - Advertising Week

AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the industry matured, what once seemed futuristic became standard practice, as data

Customer experience for the modern marketer

Customer experience for the modern marketer

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be

How to Disable Directory Browsing in WordPress

How to Disable Directory Browsing in WordPress

Do you want to disable directory browsing in WordPress? Directory browsing can put your site at risk by showing important information to hackers which can be used to exploit vulnerabilities in your site’s plugins, themes, or even your hosting server. In

Six Ways to Use AI for B2B Growth

Six Ways to Use AI for B2B Growth

Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and it has helped businesses open up channels for communicating