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The Different Types of Links: When and How to Use Them

The Different Types of Links: When and How to Use Them

Links make the Internet possible by connecting one web page to another. Without them, navigating online would be far more difficult. They are also vitally important to search engine optimization (SEO). Unsurprisingly, there are many types of links, each

10 Tips to Avoid Email Spam Filters

10 Tips to Avoid Email Spam Filters

The spam filter evaluates one or more factors to determine if the email should go to the primary inbox or the junk folder, including: Subject lines that appear false or suspicious Senders with blacklisted IP addresses Spam-related words or phrases Input from

Why Marketing Platform Extensibility is a Must-Have in 2021

Why Marketing Platform Extensibility is a Must-Have in 2021

When it comes to investing in their tech stacks, marketers need to prioritize platform extensibility as a must-have in 2021. That’s because after a year of radically changing shopping and communication habits due to the pandemic, consumers demand consistent

How to use the Customer Effort Score in online marketing

How to use the Customer Effort Score in online marketing

Automated chatbots are always giving the same answer, an order placement was interrupted for no reason, and a form won’t open – even the slightest inconveniences leave customers frustrated. Their natural reaction is to turn their backs on you and try

How New Businesses Can Make Live Streaming Work For Them

How New Businesses Can Make Live Streaming Work For Them

Law How New Businesses Can Make Live Streaming Work For Them Figures from the U.S. Bureau of Labor Statistics suggest that 20% of new businesses fail to survive more than a couple of years, while 45% don’t make it past five years. One of the keys to making

How to optimize your WordPress video gallery for SEO

How to optimize your WordPress video gallery for SEO

One of the often overlooked aspects of creating a video gallery on a WordPress site is SEO. Not only do you want to create a compelling user experience, and encourage your audience to navigate through and watch all of your content in one place. You also

How artificial intelligence and location intelligence are changing lives

How artificial intelligence and location intelligence are changing lives

With advances in technology and science in the last century, artificial intelligence (AI) has evolved to a whole new level of effectiveness. As a result, AI is being increasingly applied in medicine and healthcare, geospatial technologies, business solutions,

Are We Entering a New Phase for Social Media Regulation?

Are We Entering a New Phase for Social Media Regulation?

The US Government made a range of significant announcements last week which could end up having major impacts on how social media platforms operate, including potential limitations and restrictions on what digital platforms can do in regards to buying other

7 Fears Business Owners Have (but Shouldn't) About SEO

7 Fears Business Owners Have (but Shouldn't) About SEO

When it comes to search engine optimization (SEO), business owners sometimes get a little skittish. At first glance, it might seem difficult to navigate. There are several common fears about SEO that business owners may have as their companies grow. These

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