Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new clients I work with don’t have GA (Google Analytics)
2025-02-09
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails
2025-02-08
Whether you’ve recently started your own business or you’ve been in the entrepreneurial game for several years, you understand the massive impact that being self-employed can have on your mental health. There are reasons that the majority of people choose
2025-02-07
A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a revenue generator. A strategic marketing strategy drives traffic, leads, and
2025-02-06
This article is part of our reviews of AI research papers, a series of posts that explore the latest findings in artificial intelligence. In their decades-long chase to create artificial intelligence, computer scientists have designed and developed all
2025-02-05
You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers'
2025-02-04
The ability of industries to adapt and mitigate climate change depends on the capabilities the industry developed to adapt to change. This includes how well the company has used digitalisation to adapt to market trends. For example, the insurance industry is
2025-02-03
Entry To Digital Marketing - 5 Fundamental Skills To Start With Introduction To Digital Marketing Careers The digital marketing sector is vast, so it can be quite overwhelming for newcomers looking to thrive in a new job. However, once you gain your footing
2025-02-02
Everyone talks about the morning routines of successful entrepreneurs and how every working professional should adopt the same habits to start their day well andincrease their overall productivity and efficiency. But what about the things people should
2025-02-01
