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Building Ethical Artificial Intelligence – The Markup

Building Ethical Artificial Intelligence – The Markup

Dispatches from our founder Julia Angwin. A weekly newsletter—delivered every Saturday morning—that goes deep into our original reporting and the questions we put to big thinkers in the field. Browse the archive As computers get more powerful, we are

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and minority audiences. However, the support offered by many brands throughout the

The importance of AI governance and 5 key principles for its guidance

The importance of AI governance and 5 key principles for its guidance

The advent of artificial intelligence and machine learning has introduced a new set of challenges to the world. As algorithms seem to have a biasproblem in the used data training, big tech isn’t doing enough to fix it. This has led to an increased need for

Harnessing the power of artificial intelligence

Harnessing the power of artificial intelligence

Harnessing the power of artificial intelligence UofSC researchers explore AI-based solutions to a wide range of challenges Posted on: July 12, 2022; Updated on: July 12, 2022 On an early visit to the University of South Carolina, Amit Sheth was surprised when

Content Automation: How AI Is Transforming Content Marketing

Content Automation: How AI Is Transforming Content Marketing

Digital Marketing is becoming an integral part of overall marketing spending for all brands in order to race past the competition. And in that, content marketing takes the topmost position. Today businesses, irrespective of their size and target markets, have

Marketing and the metaverse

Marketing and the metaverse

CMO takes a deep dive into the world of the metaverse, the brands innovating in this space and how you can start to build your strategy It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and

The Explainable AI Imperative Amid Global AI Regulation

The Explainable AI Imperative Amid Global AI Regulation

The General Data Protection Regulation (GDPR) was a big first step toward giving consumers control of their data. As powerful as this privacy initiative is, a new personal data challenge has emerged. Now, privacy concerns are focused on what companies are

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To be clear, when I say content, I don't mean PR as in a journalist writing about

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through an entire process that includes multiple stages, each with its own unique