3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t covert can be costly. Sometimes the difference is as simple as changing the
2024-12-13
Consumers have a love/hate relationship with targeted advertising. While nearly half (49 percent) of U.S. consumers in a 2021 Forrester report take active measures to bar apps and websites from collecting personal information, many (71 percent, per a 2021
2024-12-12
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering
2024-12-11
Email marketinghas been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. Theemail marketing industryvalue stood at
2024-12-10
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become
2024-12-09
By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the industry matured, what once seemed futuristic became standard practice, as data
2024-12-08
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be
2024-12-07
Do you want to disable directory browsing in WordPress? Directory browsing can put your site at risk by showing important information to hackers which can be used to exploit vulnerabilities in your site’s plugins, themes, or even your hosting server. In
2024-12-06
Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and it has helped businesses open up channels for communicating
2024-12-05
