A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a revenue generator. A strategic marketing strategy drives traffic, leads, and
2025-02-06
This article is part of our reviews of AI research papers, a series of posts that explore the latest findings in artificial intelligence. In their decades-long chase to create artificial intelligence, computer scientists have designed and developed all
2025-02-05
You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers'
2025-02-04
The ability of industries to adapt and mitigate climate change depends on the capabilities the industry developed to adapt to change. This includes how well the company has used digitalisation to adapt to market trends. For example, the insurance industry is
2025-02-03
Entry To Digital Marketing - 5 Fundamental Skills To Start With Introduction To Digital Marketing Careers The digital marketing sector is vast, so it can be quite overwhelming for newcomers looking to thrive in a new job. However, once you gain your footing
2025-02-02
Everyone talks about the morning routines of successful entrepreneurs and how every working professional should adopt the same habits to start their day well andincrease their overall productivity and efficiency. But what about the things people should
2025-02-01
Home » Blog » 5 Psychological Strategies That Impact Content Marketing 5 Psychological Strategies That Impact Content Marketing 2022 June 8 by Aditya Kathotia Did you know that around 7 million blog posts and 500 million tweets are sent out every single
2025-01-31
Three issues plaguing B2B marketers. Confidence among B2B marketing leaders in achieving their brand goals is high. Over 50% of respondents say they are “reasonably confident” that they will meet their brand building objectives, with 46% “very
2025-01-30
SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to
2025-01-29
