Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. The following are examples of AI use in different sectors: AI has applications and uses
2024-04-24
Digital trendsare continuously evolving, and as marketers, we must constantly keep on top of industry-changing trends to stay in the know, remain relevant, and maximize marketing effectiveness. One such industry-changing recent trend which we are sure
2024-04-03
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help
2024-02-25
Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start of the sales journey? Creating meaningful experiences through
2024-02-20
In the words ofDavid Newman,Author ofDo It! Marketing, “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” Email marketingis possibly the most valuable communication channel for you as a business owner. It
2024-02-20
Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ,
2024-02-01
Ready or not the holiday shopping season is upon us. “FTI Consulting's Retail & Consumer Products practice forecasts that online retail sales will reach $1.07 trillion in 2022, up 11.7% from last year.” And, email marketing is one of the best and most
2024-01-31
Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing. Martech software is used to create, execute, manage, orchestrate, and measure the performance of online and offline content, campaigns
2024-01-31
When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, you never sign up subscribers without their permission. If you’re already using opt-in, why are you having
2024-01-24
