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5 Steps To Build a Content Operations Workflow

5 Steps To Build a Content Operations Workflow

This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help you complete each step. Step 1: Audit your content formats Create a template with

Metaverse and Web3 marketing glossary—key words and terms brands need to know

Metaverse and Web3 marketing glossary—key words and terms brands need to know

In addition to the interoperability of the metaverse, Web3 will likely hinge on the decentralized framework of various blockchain protocols, some PoW but most PoS as mining loses favor to staking and the rise of NFTs, DAOs and virtual land shed public light

What Is The Future Of Web 3? - Marketing Analysis

What Is The Future Of Web 3? - Marketing Analysis

Web 3 is a term that refers to the future of the web. It’s a new internet that is built on blockchain technology and peer-to-peer networking. Web 3 offers a more secure, transparent, and user-friendly experience than the current web. It’s also more

Scaling Your Marketing Strategy in Times of Growth

Scaling Your Marketing Strategy in Times of Growth

Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth. That’s where scaling your marketing strategy comes in. How you scale your

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and

Yes, You Can Unify Sales, Marketing And Finance

Yes, You Can Unify Sales, Marketing And Finance

In most companies, there's a constant friction between finance and marketing that really shouldn’t be there. Being successful as a marketer generally means you take the scientific approach to planning.  The scientific approach is based on “observation

Data: A pot of gold for retailers | 7wData

Data: A pot of gold for retailers | 7wData

Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs to be highly granular, especially when it comes to data about customers and

5 Fundamental Principles That Guarantee Success

5 Fundamental Principles That Guarantee Success

Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that you gave that new project your all. Perhaps you lost interest in your latest

Artificial Intelligence And The Future Of Marketing | 7wData

Artificial Intelligence And The Future Of Marketing | 7wData

marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the