AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants,
2024-10-06
As the first generation that's fully digitally native, Gen-Zers -- those born between 1996 to 2012 -- take the center stage in online shopping. Gen-Z's spending powerhas reached $360 billion. And over 55 percent of those in the cohort, between 18 and 24
2024-10-01
When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should leave people open to future interactions. During the
2024-09-21
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on.
2024-09-19
It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things.
2024-08-21
My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and testing product-market fit. Don't wait until your product is ready. While your
2024-08-18
Getting Out of Your Influence Comfort Zone Getting Out of Your Influence Comfort Zone Influencer Marketing , Winfluence Podcast / July 25, 2022 July 25, 2022 / 4 minutes of reading I just returned from a short vacation with my children, Grant and Katie. We
2024-08-14
What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of digital strategy professionals say customer centricity was a top priority prior
2024-08-13
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in common? As personas, they are fictional characters birthed by
2024-08-10
