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Social Media Skills for Every Digital Marketer

Everyone knows how to post something on Facebook, tweet an image, and how to put a filter on an Instagram photo. Because of this, anyone can easily pick up a career as a digital marketer.

  • June 19, 2015
  • .
  • by Chris Jenkin

Topic 66

Understanding Web Design: Key Elements for Building a Website
responsive websitewebsite designwebsite user experience

Understanding Web Design: Key Elements for Building a Website

Web design is a process of creating visually appealing and functional websites that provide a great user experience. In today's digital age, a well-designed website is crucial for businesses, organizations, and individuals looking to establish an online presence. Unlike web...

  • October 7, 2024
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  • by Marija Vidanovic
Social Media Skills Are for Pros
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Social Media Skills Are for Pros

The Essential Skills that Separate Professional Social Media Managers from Amateurs In today’s digital world, social media plays a critical role in brand growth. Yet, not all social media managers are created equal. There’s a vast difference between amateur marketers...

  • September 17, 2024
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  • by Chris Jenkin
5 Tips on How to Use Snapchat as a Marketing Tool
digital marketingsnapchat marketingsocial mediasocial media strategy

5 Tips on How to Use Snapchat as a Marketing Tool

Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat has become a widely used app...

  • March 10, 2017
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  • by Chris Jenkin
How to Create Content that Works
content marketingcontent marketing strategycreative contentdigital marketing

How to Create Content that Works

As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high...

  • March 1, 2017
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  • by Chris Jenkin
How Important is Keyword Strategy to Your Digital Marketing Campaign?
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How Important is Keyword Strategy to Your Digital Marketing Campaign?

Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change...

  • February 23, 2017
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  • by Chris Jenkin
How to Use Instagram in Digital Marketing
digital marketingdigital marketing strategySocial media marketing

How to Use Instagram in Digital Marketing

Instagram has been proven as a useful tool for business owners, especially now that more and more people are using this social media network to connect with their friends. The latest numbers show that Instagram has more than 300 million...

  • February 15, 2017
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  • by Chris Jenkin
YouTube Never More Relevant
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YouTube Never More Relevant

Trends change every so often whether it's in the food, fashion, or any other industry.  This is the same case with trends being utilized to improve a website's traffic. Because of this, analysts try to figure out what specific tools and...

  • February 9, 2017
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  • by Chris Jenkin
3 Important SEO Tips for 2017
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3 Important SEO Tips for 2017

As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This...

  • February 1, 2017
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  • by Chris Jenkin
15 Social Media Tips You Should Live By
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15 Social Media Tips You Should Live By

If you're planning to put up a business this year, it's important that you also have some knowledge on how to conduct the business online. Especially with the growth of social media, you need to know how you can make...

  • January 26, 2017
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  • by Chris Jenkin
How Does Fake News Affect Content Marketing
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How Does Fake News Affect Content Marketing

Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire),...

  • January 17, 2017
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  • by Chris Jenkin
2 Important Tips on Creating Content
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2 Important Tips on Creating Content

No matter how good your article is, if it's not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience?...

  • January 11, 2017
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  • by Chris Jenkin
How You Can Use Instagram Stories for Marketing
creative contentdigital marketinginstagram marketingmarketing tipsSocial media marketing

How You Can Use Instagram Stories for Marketing

Just recently, Instagram introduced its newest feature called Instagram Stories. For everyone who's been using their mobile device for the past few years, they can immediately connect this new feature as something similar to popular app, Snapchat. This is because...

  • December 9, 2016
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  • by Chris Jenkin
What Your Audience Wants to See on Your Social Media Pages
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What Your Audience Wants to See on Your Social Media Pages

As they all say, content is king! But how do you continue to provide the best content when the demands for content marketing continually change over time? How do you make sure that your content marketing efforts don't go to...

  • December 1, 2016
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  • by Chris Jenkin
Content Marketing Goals You Should Aspire to Accomplish
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Content Marketing Goals You Should Aspire to Accomplish

For years, the saying "content is king" has been used online to discuss how important content truly is. As a matter of fact, it has turned into a cliché that people try to use to justify their actions. But at...

  • November 23, 2016
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  • by Chris Jenkin
Important Digital Marketing Tips Every Startup Company Needs to Remember
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Important Digital Marketing Tips Every Startup Company Needs to Remember

For anyone who's ever launched a startup, you already know how difficult it can be to kickstart the business and let other people know about it. Even if you are alone in your line of field, you may be competing...

  • November 11, 2016
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  • by Chris Jenkin
5 Ways to Use Emotional Intelligence in Your Marketing
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5 Ways to Use Emotional Intelligence in Your Marketing

As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in...

  • November 3, 2016
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  • by Chris Jenkin
5 Signs Your Website Needs a Makeover
digital marketingonline marketingwebsite design

5 Signs Your Website Needs a Makeover

From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied...

  • October 28, 2016
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  • by Chris Jenkin
Tips for Successful Content Marketing
content marketingcontent strategyinternet marketing

Tips for Successful Content Marketing

It's been said many times — content is king — and it’s true, but there are still some business owners who don't give importance to the exciting opportunities being provided by content marketing. When it comes to developing a content...

  • October 19, 2016
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  • by Chris Jenkin
5 Ways to Increase Customer Loyalty
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5 Ways to Increase Customer Loyalty

Every business owner knows how  important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won't be able to succeed in your business. It is so hard to earn the trust...

  • September 29, 2016
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  • by Chris Jenkin
The 4 Keys to Successful Branding
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The 4 Keys to Successful Branding

Often described as a sign, logo, or name, branding identifies the product or services you sell. Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on social media platforms. Branding is about...

  • September 15, 2016
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  • by Chris Jenkin
7 Digital Marketing Secrets to Boost Website Traffic
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7 Digital Marketing Secrets to Boost Website Traffic

Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a new business and what it is all about. This is why there...

  • September 7, 2016
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  • by Chris Jenkin
How to Brand and Market Yourself
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How to Brand and Market Yourself

While many business owners are already familiar with the process of creating a brand strategy, few people understand that the same rules can apply while marketing and branding themselves. Whether you're job seeking or hoping to increase your exposure in...

  • August 25, 2016
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  • by Chris Jenkin
How PokeMon Go Can Boost Your Business
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How PokeMon Go Can Boost Your Business

Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze? Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s...

  • August 19, 2016
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  • by Chris Jenkin
5 New Marketing Trends You Tried to Ignore
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5 New Marketing Trends You Tried to Ignore

Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven't considered doing…yet. Videos Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the...

  • August 10, 2016
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  • by Chris Jenkin
How to Launch a Successful Business By Writing One Sentence
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How to Launch a Successful Business By Writing One Sentence

Good copy helps websites attract people and gain new business. No matter how much time or money you invest in your website content or blogs, nothing will ever be more important than the description of your company, in one sentence....

  • August 5, 2016
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  • by Chris Jenkin
5 Things That Will Boost Your Local SEO
digital marketinggoogle searchgotcha mobile solutionsinternal linkingkeywordslinkslocal searchlocal seomobile websiteresponsive websiteseosocial media

5 Things That Will Boost Your Local SEO

Having your website perform well in the results page of a search can play a vital role on the success of your business. This is why there are a number of companies that invest a lot of money on SEO...

  • July 29, 2016
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  • by Chris Jenkin
14 Summertime Digital Marketing Ideas
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14 Summertime Digital Marketing Ideas

Written by Catherine Marsden With days getting longer, kids home from school, and the backyard grill calling your name, it’s easy to give digital marketing a pass during the summer months. However, this approach can backfire come Labor Day when...

  • July 15, 2016
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  • by Chris Jenkin
5 Summertime Marketing Ideas
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5 Summertime Marketing Ideas

Summer is the perfect time of year to launch a campaign that drives new customers and increases brand loyalty. Get inspired by the following 5 summertime marketing ideas, and give your customers a well deserved break from ho-hum sales. Giveaways-...

  • July 8, 2016
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  • by Chris Jenkin
4 Psychology Tips for Better Marketing
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4 Psychology Tips for Better Marketing

Why are we only just starting with human marketing? A freelance marketing and PR consultant spends considerable time analyzing marketing decisions made by businesses and observing how their audience is reacting to them, to come up with a strategy to...

  • July 1, 2016
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  • by Chris Jenkin
5 Facts Small Businesses Should Know About Local SEO
local seoMarketingweb development

5 Facts Small Businesses Should Know About Local SEO

Without a doubt, businesses throughout the world all have one thing in common, and that is to bring in more customers to their establishments. No matter how big or small the business is, it is really important for the owner...

  • June 30, 2016
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  • by Chris Jenkin
Creating a Content Marketing Strategy
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Creating a Content Marketing Strategy

Most businesses already know how important social media is. They are already aware of how crucial having good practice of social media can help lead their business to be better. But there's a problem: not all of them know how...

  • June 10, 2016
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  • by Chris Jenkin
Social Media Marketing : Secrets and Lies
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Social Media Marketing : Secrets and Lies

While many businesses already understand the importance of having a social media strategy, others might argue that social media marketing is a trend without any real return on investment. There's a little bit of truth to both. Take a look...

  • June 3, 2016
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  • by Chris Jenkin
Mobile Only Checklist: What Does Your Business Need?
digital marketingFacebook businessgooglegotcha mobile solutionsgotchamobimobile checklistmobile marketingsearch optimizationseo

Mobile Only Checklist: What Does Your Business Need?

There's no denying the fact that people use their smartphones so much that they rely on it for the things they need. But apart from individuals, business owners swear that mobile phones have greatly impacted how they conduct their business....

  • May 27, 2016
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  • by Chris Jenkin
Top 5 Facebook Business Page Mistakes
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Top 5 Facebook Business Page Mistakes

There's no doubt that Facebook plays a huge importance for businesses trying to reach their customers. Considering there is 1.65 billion monthly active users on Facebook, it pays to make use of this social media tool to help a business...

  • May 26, 2016
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  • by Chris Jenkin
10 Daily Marketing Ideas
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10 Daily Marketing Ideas

The show must go on. Even if business isn't booming, these 10 daily marketing ideas will keep things moving, while business is in a slump. 1. Pass out business cards- Business cards are practically non-existent anymore, and people really do...

  • May 13, 2016
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  • by Chris Jenkin
Mobile-Friendly vs. Mobile-Optimized Websites
digital marketingdigital marketing dallasgotcha mobile solutionsgotchamobimobile optimizedmobile-friendly

Mobile-Friendly vs. Mobile-Optimized Websites

There's a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include: What is a mobile-friendly website? What is mobile-optimization? What is responsive design? What are the differences of all of the...

  • May 6, 2016
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  • by Chris Jenkin
Improve Your SEO Now With 5 Easy Tips
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Improve Your SEO Now With 5 Easy Tips

While it’s always wise to hire a SEO professional for guidance in improving search engine rank, you can improve your SEO now with 5 easy tips (and save some cash). This list is for the digital marketing do-it-yourselfer. Keep in...

  • April 29, 2016
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  • by Chris Jenkin
Email Etiquette
digital marketingemail contactsemail marketingemail trashmarketing strategyprofessional job advicework ethic

Email Etiquette

Let’s get back to the basics. In a world where keyboards have replaced the mighty pen, there’s still a place for email etiquette. Before you shoot off thousands of emails to your contacts or subscriber list, make sure you’re respecting...

  • April 22, 2016
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  • by Chris Jenkin
Facebook Live and the End of Television
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Facebook Live and the End of Television

An anchor sits at a desk on the floor of the New York Stock Exchange, talking with guests about the future of Facebook. The cameras pan and switch between shots, broadcasting in an eye-pleasing wide frame. It would be easy...

  • April 15, 2016
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  • by Chris Jenkin
Red Flag Tips for Avoiding Shady SEO Providers
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Red Flag Tips for Avoiding Shady SEO Providers

There’s shady people all over the world. That doesn’t mean you necessarily want to do business with them. While it’s normal for businesses to operate with the bottom dollar in mind, some will go to great extents to protect themselves...

  • March 29, 2016
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  • by Chris Jenkin
7 Habits that Social Media Marketers Should Break
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7 Habits that Social Media Marketers Should Break

The following 7 habits that social media marketers should break have deemed themselves ineffective. Whether you’re the voice behind the brand or the owner of a brand new startup, the way you approach and interact with your social media audience...

  • March 23, 2016
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  • by Chris Jenkin
5 Facts About Digital Marketing That You Never Knew
blogcontent managementdigital marketingdigital marketing dallasfacebookgotcha mobigotcha mobile solutionslocal seoonline marketingsocial media managementtwitter

5 Facts About Digital Marketing That You Never Knew

5 Facts About Digital Marketing That You Never Knew One of the biggest misconceptions people have about social media marketing is that it’s very simple and easy work. These individuals believe that just because they know how to use Facebook...

  • March 18, 2016
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  • by Chris Jenkin
2016 Web Design Trends
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2016 Web Design Trends

The following 2016 web design trends will keep you informed of what to expect in the ever-changing tech industry. Author credit: Amber Leigh Turner Design trends often span several years (even decades for some types of design), but Web design...

  • March 11, 2016
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  • by Chris Jenkin
Why Fresh Content Matters
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Why Fresh Content Matters

Many web page owners wonder what the purpose of fresh content is. Fresh can mean a few different things, from a new way of thinking, to something just produced. “Fresh content” is really a combination of both. Here’s a look...

  • March 4, 2016
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  • by Chris Jenkin
Marketing Tips for the New Facebook Emojis
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Marketing Tips for the New Facebook Emojis

Macy's is my shop. I consistently go in it and find so many amazing deals on the clearance holder. All you have to do is routinely check the actual clearance rack and carbohydrates find jaw-dropping deals. Additionally have fallen back...

  • February 26, 2016
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  • by Chris Jenkin
Best Advice for Digital Marketing and Growing a Social Media
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Best Advice for Digital Marketing and Growing a Social Media

Whether you're wondering how to ensure that consumers can find your business online, or need a few tips to boost your company's social media presence, the following advice for digital marketing and social media will serve you and your customers...

  • February 19, 2016
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  • by Chris Jenkin
9 Reasons Why You Should Love Local Businesses
dallas marketingdigital marketinggotcha local seogotcha mobile solutionsinternet marketinglocal businesslocal seoseo program

9 Reasons Why You Should Love Local Businesses

The following list of why you should love local businesses serves as a reminder that the little shop down the street, might need a little TLC. You don’t know what you got till it’s gone. Remember that. So instead of...

  • February 12, 2016
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  • by Chris Jenkin
7 Reasons Why Your Website Needs to Be Mobile Friendly Now
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7 Reasons Why Your Website Needs to Be Mobile Friendly Now

The internet has largely contributed to how we do things. And because of this, its usage has also vastly changed over time. The technologies used a few years ago may no longer be as useful as they are today. Moreover,...

  • February 7, 2016
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  • by Chris Jenkin
gotcha! Systems Engineer Bhaskarjyoti Roy Publishes Book
Bhaskarjyoti Roydigital marketing agencydigital marketing dallasdigital trendsgotchamobilinuxlinux vs. .netmastering Cent0S 7 Linux Serverserver administratorssystem administratorssystems engineer

gotcha! Systems Engineer Bhaskarjyoti Roy Publishes Book

Our very own Systems Engineer, Bhaskarjyoti Roy (we call him Roy), has published his first book on Amazon, entitled “Mastering CentOS 7 Linux Server.” Roy is an expert in the field, and it’s important that he’s also a teacher. Here...

  • February 5, 2016
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  • by Chris Jenkin
How to Deal with a Bad Yelp Review
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How to Deal with a Bad Yelp Review

If a customer rant has you Googling how to deal with a bad Yelp review, you're in the right place. Save face with our tips! 5 Tips for Dealing with a Bad Yelp Review 1. Acknowledge it: Your business is...

  • February 2, 2016
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  • by Chris Jenkin
How Your Business Can Make the Most Out of Facebook
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How Your Business Can Make the Most Out of Facebook

Facebook activity has increased regularly, to the point where people use it just about every day. At the end of 2015, Facebook had over 1.5 billion monthly users. Amongst smartphone users, the average amount of time spent on Facebook is...

  • January 22, 2016
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  • by Chris Jenkin
How to Keep Mobile Shoppers Loyal
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How to Keep Mobile Shoppers Loyal

Mobile shoppers have many desirable and distinct traits, however commitment is not always one of them. How do you keep mobile shoppers loyal when there's so much competition out there in the "cyber" world? The following tips might help you...

  • January 8, 2016
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  • by Chris Jenkin
2016 Digital Trend Predictions
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2016 Digital Trend Predictions

Author: Barry Whyte Lists: I love them. Especially at this time of year. So here is one of the many lists I've written in anticipation of 2016. This one is for when a client asks me, "what's going to happen...

  • December 31, 2015
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  • by Chris Jenkin
How to Make an Unforgettable First Impression
digital marketingfirst impressiongotcha mobigotcha mobile solutionsgotchamobilocal seoMarketingmarketing company

How to Make an Unforgettable First Impression

Your first meeting is really the only chance you've got to sell your brand, your product, and most importantly-yourself, to prospective clients, employers, and people. Are you making an unforgettable first impression? Are you leading the pack on your own path,...

  • December 23, 2015
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  • by Chris Jenkin
7 Web Development Trends You Should Consider
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7 Web Development Trends You Should Consider

Author Credit Chris Winn. Chris Winn is a Senior Web Engineer at Creative Market. Creative Market is a platform for handcrafted, mousemade design content from independent creatives around the world. Every developer has a collection of tools that are indispensable...

  • October 16, 2015
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  • by Chris Jenkin
Social Media Tips for Your Digital Marketing Strategy
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Social Media Tips for Your Digital Marketing Strategy

Special thanks to Sean Smith at Sprout Social for reaching out and sharing their blog post for our readers. It's Friday and I didn't feel like writing anything anyway, so this was helpful. Thanks Sprout. Thumbs up! Author Credit:Jennifer Beese...

  • October 9, 2015
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  • by Chris Jenkin
Digital Marketing Myths
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Digital Marketing Myths

Author Credit: Scott Rayden If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies,...

  • October 2, 2015
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  • by Chris Jenkin
4 New Ways to Trump Your Sales Competition
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4 New Ways to Trump Your Sales Competition

The following 4 new ways to trump your competition will give you all the edge you need to entice your prospects to close the sale, and come to the other side. 1. Make Recommendations- When your potential customer informs you...

  • September 11, 2015
  • .
  • by Chris Jenkin
Stop Writing New Blog Posts (No Really! This Might Work)
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Stop Writing New Blog Posts (No Really! This Might Work)

There's just something about Fridays. Much like Spring Fever or the end of the school year, Fridays hold promise for fun times ahead. The folks at Buffer App must be Friday Fans as well, because according to their latest experiment, recycling...

  • September 4, 2015
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  • by Chris Jenkin
80 Digital Marketing Quotes
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80 Digital Marketing Quotes

The following 80 digital marketing motivational quotes are certain to inspire you to get back to work. (Instead of reading our blog.) Click the link.

  • September 1, 2015
  • .
  • by Chris Jenkin
Top 5 Digital Marketing Mistakes That Startups Make
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Top 5 Digital Marketing Mistakes That Startups Make

Entrepreneurs often make mishaps that can greatly hinder their company's growth. Avoid the following top 5 digital marketing mistakes if you want your strategy (and business) to be a success. 1. Misunderstanding Your Audience- A common mistake, the failure to pinpoint...

  • August 28, 2015
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  • by Chris Jenkin
Understanding Google’s Three Listing Snack Pack
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Understanding Google’s Three Listing Snack Pack

While many of us were trying to make sense of Google’s recently announced restructuring, Google once again shook up the world of search. Google scaled back the amount of real estate it provides for featured search results by rolling out...

  • August 24, 2015
  • .
  • by Chris Jenkin
6 Facebook Features Marketers Need to Know
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6 Facebook Features Marketers Need to Know

As a marketer, you know that Facebook is where more of your customers are than any other social media network. And Facebook is constantly adding new features to improve the user experience of Facebook users. Want your followers to see...

  • August 21, 2015
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  • by Chris Jenkin
Why You Need a Social Media Calendar
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Why You Need a Social Media Calendar

Perhaps you're wondering whether or not you need a social media calendar. After all, does anybody really "like" planning and organizing posts? I certainly don't. But I also know how busy I am. And sometimes that business gets in the...

  • April 27, 2015
  • .
  • by Chris Jenkin
Google Mobile-Friendly Algorithm Update- The Time is Now
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Google Mobile-Friendly Algorithm Update- The Time is Now

The time has come for the Google mobile friendly algorithm update. We have warned our clients with hopes they would be prepared. Their pages are mobile-friendly. SEO is in check. All mobile devices will operate efficiently. There will be no...

  • April 21, 2015
  • .
  • by Chris Jenkin
business reviewcustomer loyaltycustomer relationshipsinternet marketingrepeat businesssales follow-upsales goals

Why Customers Love the Follow-up Call

Are you wondering what makes customers love the follow up call? It’s not just that unexpected ring that delights a potential customer during their day. It’s also the emotional aspect of building trust and loyalty with your brand that can...

  • March 31, 2015
  • .
  • by Chris Jenkin