The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,
2025-02-21
Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and minority audiences. However, the support offered by many brands throughout the
2025-02-17
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through an entire process that includes multiple stages, each with its own unique
2025-02-10
SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to
2025-01-29
So you've gone and started a business, found success, received funding, and now you want to start scaling with advertising. Not just any advertising, but high-performing, trackable, measurable ROI, advertising. But as advertising continues to change, how does
2025-01-21
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to
2025-01-11
A landing page is more than just another place to host your content or digital marketing copy. It’s a website specially designed with a dedicated purpose in mind — to interest curious visitors in your product and transform them into leads that may
2024-12-18
“This article was originally posted on LinkedIn: Data and Visual Storytelling: The Skillset of The Future” Hey there! I’m Lachezar Arabadzhiev, Founder and CEO of SkildLabs and a Udemy Instructor Partner. Last month, I shared how my online teaching
2024-12-14
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become
2024-12-09
