So you've gone and started a business, found success, received funding, and now you want to start scaling with advertising. Not just any advertising, but high-performing, trackable, measurable ROI, advertising. But as advertising continues to change, how does
2025-01-21
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to
2025-01-11
A landing page is more than just another place to host your content or digital marketing copy. It’s a website specially designed with a dedicated purpose in mind — to interest curious visitors in your product and transform them into leads that may
2024-12-18
“This article was originally posted on LinkedIn: Data and Visual Storytelling: The Skillset of The Future” Hey there! I’m Lachezar Arabadzhiev, Founder and CEO of SkildLabs and a Udemy Instructor Partner. Last month, I shared how my online teaching
2024-12-14
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become
2024-12-09
By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the industry matured, what once seemed futuristic became standard practice, as data
2024-12-08
Industry changes are unfolding that will impact how advertisers reach their audiences with relevant messages. Brands need to consider how to elevate the advertising experiences they are delivering consumers. To better understand consumers’ advertising
2024-11-29
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s walk through the components of the modern marketing flow and then take you
2024-11-05
The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how
2024-09-28
