Years ago, Mike Greenlees was telling me about a gas-fitter who was working at his house. He was fitting a gas-poker to a fireplace in the front room. Eventually he told Mike’s wife, Randi, that he’d finished and he was leaving. Randi said she’d just
2025-04-25
Meta Platforms' Facebook is planning a "basic ads" product that doesn't rely on people's information as privacy changes squeeze its ability to collect user data. Facebook is in the early stages of developing a product that wouldn't rely on any anonymized
2025-03-21
A successful recruiting strategy enables businesses to discover and hire new talent. Whether your company is experiencing average turnover or adding new positions because of growth, you probably want to find the most qualified candidates to help your business
2025-03-11
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,
2025-02-21
Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and minority audiences. However, the support offered by many brands throughout the
2025-02-17
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through an entire process that includes multiple stages, each with its own unique
2025-02-10
SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to
2025-01-29
So you've gone and started a business, found success, received funding, and now you want to start scaling with advertising. Not just any advertising, but high-performing, trackable, measurable ROI, advertising. But as advertising continues to change, how does
2025-01-21
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to
2025-01-11
