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Facebook is developing a privacy-safe ad product as it tries to save its advertising business

Facebook is developing a privacy-safe ad product as it tries to save its advertising business

Meta Platforms' Facebook is planning a "basic ads" product that doesn't rely on people's information as privacy changes squeeze its ability to collect user data. Facebook is in the early stages of developing a product that wouldn't rely on any anonymized

10 Tips for a Successful Recruiting Strategy

10 Tips for a Successful Recruiting Strategy

A successful recruiting strategy enables businesses to discover and hire new talent. Whether your company is experiencing average turnover or adding new positions because of growth, you probably want to find the most qualified candidates to help your business

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and minority audiences. However, the support offered by many brands throughout the

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through an entire process that includes multiple stages, each with its own unique

What is the Impact of SEO on Brand Awareness and How to Measure it?

What is the Impact of SEO on Brand Awareness and How to Measure it?

SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to

Startups, Here's 6 Basic Steps To Begin Your Digital Advertising

Startups, Here's 6 Basic Steps To Begin Your Digital Advertising

So you've gone and started a business, found success, received funding, and now you want to start scaling with advertising. Not just any advertising, but high-performing, trackable, measurable ROI, advertising. But as advertising continues to change, how does

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to

9 Landing Page Best Practices to Increase your Conversions

9 Landing Page Best Practices to Increase your Conversions

A landing page is more than just another place to host your content or digital marketing copy.  It’s a website specially designed with a dedicated purpose in mind — to interest curious visitors in your product and transform them into leads that may