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Masters of the metaverse

Masters of the metaverse

“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand experience agency George P Johnson. “And this is a world where brands will

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the employee experience becomes disrupted. Businesses are struggling to do more

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and time), knowing where to get started can be tricky. Read on to learn how to embrace

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last? - Advertising Week

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last? - Advertising Week

There’s no doubt that the pandemic threw everyone for a loop. Navigating an emotional time with layers of uncertainty, businesses experienced phases of change, which began with sheer survival mode, moved toward acquiring some level of patience and then

How Apple's 'Passkey' Changes The Future Of Mobile Advertising

How Apple's 'Passkey' Changes The Future Of Mobile Advertising

Chatter about privacy and third-party cookies picked up last week with the launch of Apple’s iPhone 14, but not much has been said about how its authentication technology Passkey will change mobile advertising and marketing. The technology is aimed at the

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces - Advertising Week

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces - Advertising Week

Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content to populate the new space the way you advise. Good news: when it doesn’t fully

Think Targeted Advertising Is Over? Think Again - Advertising Week

Think Targeted Advertising Is Over? Think Again - Advertising Week

Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for advertisers to target consumers on social media platforms the way they’d like

My best tips on how to manage Google advertising for a small business

My best tips on how to manage Google advertising for a small business

11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially when you are no expert, have a tight budget, or no love for the craft. Luckily for

Meta's Folly vs. Epic Games' Revolution

Meta's Folly vs. Epic Games' Revolution

Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision of the Metaverse to life,according to Insider. "So, the greatest development of