I realize how meta this is, writing an article for a large publication about why you should write articles for a large publication. Now that we got that out of the way,it's important that you realize how helpful it is to write for a large publication. This
2024-11-20
Data is gold dust in the digital marketing landscape, and as consumers increasingly become more aware of their privacy preferences there’s a need for brands to reorganize the way they invest and engage with their audiences. With 86% of consumers saying
2024-11-18
In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy. That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing strategy” is merely a
2024-11-10
AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants,
2024-10-06
As the first generation that's fully digitally native, Gen-Zers -- those born between 1996 to 2012 -- take the center stage in online shopping. Gen-Z's spending powerhas reached $360 billion. And over 55 percent of those in the cohort, between 18 and 24
2024-10-01
When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should leave people open to future interactions. During the
2024-09-21
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on.
2024-09-19
It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things.
2024-08-21
My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and testing product-market fit. Don't wait until your product is ready. While your
2024-08-18
