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The Importance of Branding

The Importance of Branding

Debbie Laskey's Blog Welcome to Debbie Laskey's commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France,

Have we entered a post-agile marketing age?

Have we entered a post-agile marketing age?

  • Marketing
  • 4 technical SEO issues auditing tools won’t show you

    4 technical SEO issues auditing tools won’t show you

    Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true SEO strategy, but we’d be nowhere without them. It’s just not feasible to

    How to Find Content Topics for SEO

    How to Find Content Topics for SEO

    Phrases with good search volume and relatively low keyword difficulty scores have the potential to drive lots of organic search traffic. These phrases can be an excellent source of content marketing ideas. Content marketing and search engine optimization

    The Sleeping Superpower Every Company Has to Create Stellar Content at Scale

    The Sleeping Superpower Every Company Has to Create Stellar Content at Scale

    Crafting content that converts your ideal customer is a daunting challenge. Platitudes like 'content is king' or 'focus on value' in content marketing makes for extremely frustrating advice when you don't actually know how to produce "good content." Plus, the

    Why CX in 2022 Requires Design Thinking

    Why CX in 2022 Requires Design Thinking

    Solid design thinking starts with the customer in mind. Solving any problem, especially complex ones, should place customer research at the center of the solution. A design-thinking mindset helps CX experts preempt customer needs and better anticipate their

    LeBron James Is Officially A Billionaire

    LeBron James Is Officially A Billionaire

    eBron James–18-time NBA all-star, 4-time NBA champion, 2-time Olympic gold medalist–has hit yet another milestone, this time doing something no other NBA player has ever done. After another monster year of earnings–totaling $121.2 million last

    How to create captivating, compelling and optimized content

    How to create captivating, compelling and optimized content

    We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content strategy, it’s important for you to: At this stage, you should have a

    How To Deliver a Successful Product Launch

    How To Deliver a Successful Product Launch

    Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with