Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in content marketing. A content refresh can give a valuable piece of content a
2024-12-15
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering
2024-12-11
“Thought leader” and “thought leadership” are terms that are thrown around so often and by so many people that it can be difficult to remember what they actually mean. At a time when it seems like anyone with a large enough following on Twitter or
2024-11-16
July 18, 2022 Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be challenging without a system for centralizing
2024-11-15
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people will absorb from beginning to end. Years ago, the
2024-11-14
It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end up losing out. What do they lose? The power inherent in
2024-11-03
Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry of the cultures that formed them. Whether yours is a flag-waving, “made in the
2024-11-01
Content marketing can get attention for your company. Publishing original research can earn something much more elusive: authority. Producing original research indicates your brand has insights about your industry that no one else owns. Given how hard it is
2024-10-26
How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking your website's source/medium data. This stat is essential for
2024-10-19
