By now we should all know that content marketing and social media go hand in hand, especially in the age where content creators are incredibly active on social media platforms. But is there a difference between content marketing vs social media marketing? And
2024-07-15
Customer relationships are at the heart of every business, and in the digital age, these relationships are increasingly being forged and maintained online. To build strong customer relationships on social media, companies need to focus on creating content
2024-07-11
Social media is an incredibly huge business. It is expanding and evolving on a regular basis. Its usage increased by 13.5 new users per secondon average in 2021. According to Sprout Social, 3.96 billion people use social media networks, and adults are glued
2024-06-22
As other social platforms evolve, does Facebook advertising no longer make sense? Think again if that’s the case. We explore the key differences between Facebook and other social media platforms and its advantages over other digital channels in this short
2024-06-20
Instagram marketing opens up a new platform for businesses throughout the world, and effective marketing strategies increase the organization’s following. The social media platform offers access to customers on a global scale. Many businesses thrive on the
2024-06-15
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over here are PPC ads. But that’s a black-and-white view
2024-06-14
Irrespective of the size of your business, if you are using social media to promote your business and for sales enablement, you need to track certain metrics. Now you may think, what are social media metrics and why should you care as an online business
2024-06-10
Gerald’s marketing company just expanded its line of services to include social media support He was having lunch with a long-time client to reveal the launch of the new services. Hopefully his client, Stephanie, would sign up for a trial. He had the spec
2024-06-02
Launching a new product is not as simple as you think. Careful planning and timely implementation of strategies are required to ensure the success of a new product launch. Even though you’re eager to release your new product, you must never rush the launch
2024-05-28
