As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be
2024-12-07
Digital transformation is the future of business. A 2020 study by Mordor Intelligence valued digital transformation at $263 billion, and it's projected to reach $767 billion by 2026. Digital transformation can involve many things, whether it's process
2024-10-16
If you operate a business, you likely already realize that constant change is something you need to be prepared for. This applies to most aspects of your business, but none more so than marketing. Market research is a crucial tool for businesses to choose
2024-10-05
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains
2024-09-29
A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business. Social media marketers have long to-do lists. They create posts, manage campaigns, engage with followers, and post a lot of
2024-07-29
As an entrepreneur, I often think about how advancements in technology will influence ways companies operate and serve customers. By now, almost every business founder is thinking about or discussing the metaverse. It's come up in conversation among
2024-07-24
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about quality over quantity. That’s where lead scoring comes in. Let’s take a look
2024-07-19
A good social media dashboard should centralize all your accounts in one place and give you tips on how to grow faster. If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or
2024-07-10
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020,
2024-06-19
