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What is a Photo Dump and Why Should Marketers Care?

What is a Photo Dump and Why Should Marketers Care?

Find out how to come across as authentic and fun on Instagram with the platform's trending post format — the photo dump. It’s tough to take anything with the word “dump” in it too seriously. And when it comes to Instagram’s latest phenomenon, the

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring Not sure you’re tracking the right numbers? Here are five metrics to put on your list. 5 Revenue Metrics You Should be Measuring Customer acquisition cost Digital funnel metrics (visitors, leads, and

A How-to Guide for Digital Marketing in the Tech Space

A How-to Guide for Digital Marketing in the Tech Space

The technology sector has evolved substantially over the past decade — and I’m not just referring to the many innovations in AI, VR, cloud computing, and ever-shrinking computer chips. Buyers have also changed, and so have the ways they research products

Seven Tools to Organize and Optimize your Digital Marketing Strategy

Seven Tools to Organize and Optimize your Digital Marketing Strategy

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced tools.  One may have an excellent marketing strategy, but implementing those efforts will get challenging severalfold in the absence of

10 Ways To Practice Self Care As An Entrepreneur - StartUp Mindset

10 Ways To Practice Self Care As An Entrepreneur - StartUp Mindset

Whether you’ve recently started your own business or you’ve been in the entrepreneurial game for several years, you understand the massive impact that being self-employed can have on your mental health. There are reasons that the majority of people choose

Entry To Digital Marketing - 5 Fundamental Skills To Start With

Entry To Digital Marketing - 5 Fundamental Skills To Start With

Entry To Digital Marketing - 5 Fundamental Skills To Start With Introduction To Digital Marketing Careers The digital marketing sector is vast, so it can be quite overwhelming for newcomers looking to thrive in a new job. However, once you gain your footing

User Persona vs Buyer Persona: Understand the Differences

User Persona vs Buyer Persona: Understand the Differences

Attracting great-quality leads and converting them into happy paying customers are essential parts of running a successful business.  But to do those things right, you’ve got to really know your customers.  You need to fully understand what their pain

What Is Business Data And Why Is It Important For Companies?

What Is Business Data And Why Is It Important For Companies?

In fact, it is nearly impossible to make big moves and enjoy growth if you’re not keeping track of the various details affecting operations on a daily basis. As companies continue to increase the amount of technology used during basic tasks, the amount of

Customer experience for the modern marketer

Customer experience for the modern marketer

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be