There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair
2024-04-23
Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up with brands like Coca-Cola and
2024-04-21
Web3 technology is gaining traction — and in many ways, it is leading the charge of political and economic revolution. Many leaders and innovators are taking up the challenge of finding ways to use Web3 technologies to make the world a better place. I
2024-04-12
Buffer 0 Shares We’ve all heard of the value of having a strong personal brand. However, many of us still hesitate to cite various reasons. ‘It’s too hard, it takes too long, too much effort, ‘I don’t know what to say’—all of these excuses are
2024-04-10
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Think about this for a moment: almost 40% of the world’s population, over 2.96billion people, consider
2024-04-04
The Walt Disney Company is one of the world's best-known entertainment brands and is responsible for some of the best-loved children’s stories of all time. For this reason, the much-hyped concept of the metaverse – immersive, experiential online
2024-04-04
For the first time in forever, it looks as though Saturday night’s Extreme Ruleswill actually be, well, extreme. Much more important to us here in the Palace of Wisdom, though, is that it also appears many of the matches will have rules. As fans of both
2024-04-01
When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your website quickly. To prevent this, you can ensure that your internal page links
2024-02-24
A few weeks ago, I was in the middle of a traffic jam. Not the slow moving type, but the “get comfortable you’re going nowhere type” that shouts, “You missed your morning meeting!” Realizing that a traffic accident could be to blame, I decided
2024-02-21
