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What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to product innovations to P&L. Arguably, compliantly collected consumer data is the most

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

The research was carried out to mark the tenth anniversary of 99nonprofits, the company's decade-long 'design for good' programme that has provided more than $300,000 in professional design to charitable organisations globally. It surveyed 500 senior leaders

How to Make Your Social Outreach More Genuine and Organic

How to Make Your Social Outreach More Genuine and Organic

Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity. With all of the social and political hot-button issues today, customers expect brands to speak out and take a stand, running

How AI Is Transforming Content Marketing For Brands

How AI Is Transforming Content Marketing For Brands

If AI is transforming every form of human enterprise, can content marketing be far behind? An area that’s long been associated with creativity, innovation and strategy – all rolled into one – is now attracting the attentions of new-age

Marketing and the metaverse

Marketing and the metaverse

CMO takes a deep dive into the world of the metaverse, the brands innovating in this space and how you can start to build your strategy It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and

How designers can solve the nightmare of forever-changing brand guidelines

How designers can solve the nightmare of forever-changing brand guidelines

In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails

3 issues plaguing B2B marketers

3 issues plaguing B2B marketers

Three issues plaguing B2B marketers. Confidence among B2B marketing leaders in achieving their brand goals is high. Over 50% of respondents say they are “reasonably confident” that they will meet their brand building objectives, with 46% “very

How Will Brands Show Up in the Metaverse? Our Predictions

How Will Brands Show Up in the Metaverse? Our Predictions

Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. And it has the potential to transform commerce as we know it. Brands are already scrambling to

How should brands measure ROI in the metaverse?

How should brands measure ROI in the metaverse?

The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content consumption has led many brands to rethink their digital footprint and has inspired