If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention. When we analyze the Digital Marketing world, we see that the same has been happening: wherever you are, you’ll
2024-12-04
As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media. After
2024-11-06
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing, Vericast It’s about to get more expensive to connect with your target audience
2024-10-25
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or haven’t adopted one yet. A digital marketing strategy is essential because it gives
2024-05-18
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion
2024-05-10
Research The Cookiepocalypse: Why first-party data is going to matter to your newsroom Journalist fellow Paul Herman says the end of third-party cookies in 2024 may represent an opportunity to restructure that even the Times Square knock-off Cookie Monster
2024-05-06
In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of
2024-04-14
False images of destruction permeated Twitter following a deadly typhoon in Japan this September. Three images posted two days after the storm claimed to show flooded homes and streets submerged in mud, water and debris. The caption read: "Drone-shot photos
2024-02-21
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.At the IAB, she helps advertisers, publishers, ad tech and data
2024-02-20
