Paid Search Improve SEM Performance With Your Own Unique KPIs See how maintaining separate KPI targets and strategies and elements will lead you to a more accurate and predictable performance outcome. VIP CONTRIBUTOR Jonathan Kagan VP of Search at 9RoofTops |
2025-01-19
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a differentiating factor for marketing agencies has become an essential attribute in the
2025-01-18
Entrepreneurs often think they must do whatever they can to satisfy their customers. But satisfied customers defect all the time, and if you want to derive competitive advantage from the product or service experience you offer, it's not enough to satisfy
2025-01-17
Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great results you get when using the two together. But do you ever find yourself looking
2025-01-16
Over the weekend, the news broke that a “supercomputer” program called “Eugene Goostman”—an impersonation of a wisecracking, thirteen-year-old Ukranian boy—had become the first machine to pass the Turing Test. Kevin Warwick, a professor of
2025-01-15
Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. And it has the potential to transform commerce as we know it. Brands are already scrambling to
2025-01-14
The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content consumption has led many brands to rethink their digital footprint and has inspired
2025-01-13
The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting
2025-01-12
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to
2025-01-11
