The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how
2024-09-28
By Daria Gonzalez, founding partner and CEO at Wunderdogs, a brand consultancy focused on technology and innovation. Former early-stage VC. Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often
2024-09-27
Harnessing the Power of Digital Leadership Buffer 1 Shares We all know a lot about the digital world—we live and work in it every day. Though we all follow and support brands we like there’s also a side to this digital world that we don’t explore much:
2024-09-26
Hi from a sweaty New York City. That’s my new acronym: Thank God For Air Conditioning! While sidewalk cafes continue to abound in New York City, I recommend opting for the cool air conditioning inside. One overpriced cup of Joe buys you a comfortable place
2024-09-25
There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American businesses should operate in the future, nearly two-thirds of respondents believe in
2024-09-24
LinkedIn Instagram Stories boasts over 500 million daily active users who are tapping, viewing, and interacting with Stories of the people they follow (and likely Stories ads as well). That’s a good half a billion people who could potentially see your Story
2024-09-23
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We think of all the purposeful formatting and structuring of our content. Because it
2024-09-22
When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should leave people open to future interactions. During the
2024-09-21
LinkedIn Building a brand identity is more than simply designing a logo. Making strategic design choices across every facet of your visual brand can mean the difference between blending in and popping out from the competition. A strong and consistent visual
2024-09-20
