Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention? Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by
2024-04-26
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new) appreciation for local digital marketing that goes far beyond followers and
2024-04-25
Strategy 12 Ways for Social Marketers to Avoid Social Media Burnout When social is your full-time job, it's hard to get away. We've got tips to help you keep social media burnout at bay. Michelle Cyca October 6, 2022 Social media can feel inescapable, even
2024-04-19
Many professional services firms still struggle with digital marketing. Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. In fact, traditional referrals have been in decline for years. Others have
2024-04-11
This is why I genuinely love seeing small businesses succeed online. SMB success, underdog story–it’s one and the same. One of my favorite examples is my favorite whisky bar in Amsterdam called J.D. Williams Whisky Bar. Okay, I’m not from Amsterdam.
2024-03-31
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has come in for criticism (root cause analysis is rarely linear, there is
2024-03-31
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy to increase your conversion rate and lower your cost per
2024-02-27
Customer experience (CX) is at the heart business today, as organizations look to maintain loyalty and drive revenue in uncertain times. CX strategies must be fine-tuned to meet customers where they are in their lifecycle, and that requires taking a look at
2024-02-22
Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop era. At one time, it made no difference to Google whether a site
2024-02-22
