Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. And it has the potential to transform commerce as we know it. Brands are already scrambling to
2025-01-14
The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content consumption has led many brands to rethink their digital footprint and has inspired
2025-01-13
Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal of creative Wayne Deakin. It's high time to shake things up and ditch the
2025-01-04
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome and Apple’s anti-tracking changes on iOS devices have made first-party data more
2024-12-28
Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices. Marketing, sales, and customer service can all benefit from the capabilities AI provides for companies. And this inclusion of AI in marketing isn’t
2024-12-19
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona
2024-12-17
3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t covert can be costly. Sometimes the difference is as simple as changing the
2024-12-13
The live events industry has evolved rapidly since pre-pandemic days. Until Covid-related lockdowns put a stop to social gatherings, event planners had the luxury of knowing that most of the action was onsite in the physical world. As a result, any digital
2024-11-27
A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of
2024-11-17
