By Daria Gonzalez, founding partner and CEO at Wunderdogs, a brand consultancy focused on technology and innovation. Former early-stage VC. Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often
2024-09-27
When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its visuals, its voice, its mission, and its vision — but it also extends to a
2024-08-25
Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a paint-splattered apron. In fact, thriving within the industry often requires
2024-08-17
Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver its promise in a more relevant, differentiated manner does not mean the brand
2024-07-28
In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder why they are in the same sentence. However, research has proven that consumers
2024-07-26
Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three. Steve Jobs wanted this, “Put a ding in the universe.” Henry Ford wanted to make cars that ordinary Americans
2024-07-07
Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable for marketers is the fact that social media
2024-07-06
When starting off a business, one of your main intentions will always be to expand it and make sure it reaches a global audience by building an international brand. But you will need to get over some hurdles to get there. Not only do you have to face the
2024-06-24
10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but
2024-06-23
