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Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on.

Here’s how digital payments are rapidly changing the fintech space

Here’s how digital payments are rapidly changing the fintech space

The fintech industry has made huge leaps forward in powering cashless and digital payments around the world. Nowadays, pretty much anywhere you are, from a village square to a big city, money flows through taps, swipes, and clicks of your cards, apps, and

AI ‘emotion recognition’ can’t be trusted

AI ‘emotion recognition’ can’t be trusted

As artificial intelligence is used to make more decisions about our lives, engineers have sought out ways to make it more emotionally intelligent. That means automating some of the emotional tasks that come naturally to humans — most notably, looking at a

What Is Email Automation? A Complete Guide

What Is Email Automation? A Complete Guide

Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple

What is Social Branding + Best Strategies to Grow on Social Media

What is Social Branding + Best Strategies to Grow on Social Media

When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its visuals, its voice, its mission, and its vision — but it also extends to a

Swarm learning is simplifying the complexities of AI

Swarm learning is simplifying the complexities of AI

Swarm learning is one of the latest in a series of buzzwords that seem to continually appear. Along with artificial intelligence and machine learning, this latest phrase seems to be getting more and more “out there.” But is it really? Let’s go deeper

AI Ethics: the Importance of Data Privacy and Protection

AI Ethics: the Importance of Data Privacy and Protection

Nowadays, digital transformation has happened in every aspect of our life, from professional business to personal free time. For many of us, we are getting used to participating in all kinds of online activities and even shifting the focus of life to the

How AI is Transforming the Education Industry

How AI is Transforming the Education Industry

There is a popular media narrative that AI will take over teachers. If anything, AI will be a new tool in teachers’ toolkits. Teachers spend a good portion of their time reeling with administrative burdens. AI will not replace them but free up their time to

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a statistical measure that describes the relationship between two or more things.