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How To Create Lead Nurturing Campaigns With Content Marketing

How To Create Lead Nurturing Campaigns With Content Marketing

In a perfect world, the moment that someone hopped on your email list, they would be standing in line with their credit card in hand. Unfortunately, that hardly ever takes place. Most leads that have shown even a marginal amount of interest in your brand

How bad data can spoil good personalization

How bad data can spoil good personalization

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But

Email Onboarding Series Essentials | The Kickbox Blog

Email Onboarding Series Essentials | The Kickbox Blog

An onboarding series is your chance to make a strong first impression and to share important information about your brand and products with customers and potential customers. When crafting an onboarding campaign, some elements are easy to overlook. Don't

Top 11 Reasons Email Marketing Fails

Top 11 Reasons Email Marketing Fails

Only a small fraction of the potential customers who click through to your website will actually make a purchase. So how can you get the number of conversions from youremail marketing campaignsup?  Here’s the bad news: Prospects are already jaded about

How Can Audience Engagement Improve Email Deliverability?

How Can Audience Engagement Improve Email Deliverability?

Every successful business also hassolid email deliverability. It’s not without effort. They most likely have a team of email marketers building strategies that ensure successfulemail campaignswithout anythrottling, bulking, bouncing, orspamming. Simply

How to Increase CTR in Your Email Marketing Efforts - Litmus

How to Increase CTR in Your Email Marketing Efforts - Litmus

How to Increase CTR in Your Email Marketing Efforts Categories Email Marketing Performance Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport

6 B2B Inbound Marketing Mistakes and How to Avoid Them

6 B2B Inbound Marketing Mistakes and How to Avoid Them

6 B2B Inbound Marketing Mistakes and How to Avoid Them guestauthor writes on September 21, 2022 Share Whether it’s indiscriminate advertising or cold calls, the B2B buyer’s benumbed senses are experts at shutting down the noise created by traditional

How to make the time to solve marketing problems

How to make the time to solve marketing problems

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily

How AI is Taking Your Email Marketing to the Next Level

How AI is Taking Your Email Marketing to the Next Level

Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. The following are examples of AI use in different sectors: AI has applications and uses