Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple
2024-08-26
Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making
2024-08-16
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of
2024-07-13
Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No matter what the latest trend is, experience proves that none
2024-06-20
In a perfect world, the moment that someone hopped on your email list, they would be standing in line with their credit card in hand. Unfortunately, that hardly ever takes place. Most leads that have shown even a marginal amount of interest in your brand
2024-05-30
In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But
2024-05-24
An onboarding series is your chance to make a strong first impression and to share important information about your brand and products with customers and potential customers. When crafting an onboarding campaign, some elements are easy to overlook. Don't
2024-05-24
Only a small fraction of the potential customers who click through to your website will actually make a purchase. So how can you get the number of conversions from youremail marketing campaignsup? Here’s the bad news: Prospects are already jaded about
2024-05-23
Every successful business also hassolid email deliverability. It’s not without effort. They most likely have a team of email marketers building strategies that ensure successfulemail campaignswithout anythrottling, bulking, bouncing, orspamming. Simply
2024-05-22
