Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates,
2019-02-18
One of the most overlooked parts of a advertising campaign is media. Everyone likes to discuss it because it appears simple and simple, and as it’s entertaining. Where a business in a business would focus their energies, due to that, social media doesn’t
2019-02-18
We explore how digital disruption is not only changing marketing channels, but the way teams need to execute strategy and work Digital technology has wrought unprecedented change on marketing, rewriting both the media landscape and the back-end systems and
2019-02-18
In the two-and-a-bit years that I’ve been working in Digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have
2019-02-18
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it. They also need to reuse it, analyze it, form a strategy around it, create
2019-02-18
Corporate leaders who are focused on making company growth a reality for 2017 should know that there are multiple strategies they can deploy to realize their goal. One of them is by consistently implementing digital marketing strategies that are known to
2019-02-18
Carnegie Mellon University's School of Computer Science (SCS) has launched a new initiative, CMU AI, that marshals the school's work in artificial intelligence (AI) across departments and disciplines, creating one of the largest and most experienced AI
2019-02-18
– Learn how to use Watson Speech to Text utilities to increase your accuracy – We’ve included links so you can download S2T utilities Try Watson Speech to Text for free I thought I would take a moment to play with Watson Speech to Text and a utility
2019-02-18
Everywhere you turn today someone is talking about Artificial Intelligence (AI). It appears to have taken over as the largest buzzword since Big Data. Progressive organizations are actively seeking ways to apply AI to advance their businesses and build new
2019-02-18
