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Five Best-Practices for Managing Digital Marketing Content and Assets

Five Best-Practices for Managing Digital Marketing Content and Assets

In today's digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others. Marketers use these digital files for e-books, whitepapers,

Should AI have human rights?

Should AI have human rights?

At Cannes last week, Publicis Groupe chief executive Arthur Sadoun said he would be fine if the company’s new artificial intelligence (AI) platform, Marcel, was one day part of its executive team. It’s a good example of the blurring lines between man and

A.I. starts to deliver in the enterprise, at last

A.I. starts to deliver in the enterprise, at last

Computers soon could deliver smarter healthcare to patients at Massachusetts General Hospital (MGH). That’s the goal of a new partnership between Partners HealthCare, the hospital’s parent organization, and GE Healthcare. The two Boston-based

Image recognition AI – the dumb program's idea of a smart program: How neural nets are really just looking at textures

Image recognition AI – the dumb program's idea of a smart program: How neural nets are really just looking at textures

Analysis Most neural networks trained for image recognition tend to identify objects based on their texture rather than shape, unlike humans, according to this latest research. Artificially intelligent software may suck at most tasks like reading or writing,

The Great Myth of the AI Skills Gap

The Great Myth of the AI Skills Gap

One of the most contentious debates in technology is around the question of automation and jobs. At issue is whether advances in automation, specifically with regards to artificial intelligence and robotics, will spell trouble for today’s workers. This

This is Microsoft’s AI pipeline, from research to reality

This is Microsoft’s AI pipeline, from research to reality

From the start, Microsoft Research (MSR for short) hired more than its fair share of computing’s most visionary, accomplished scientists. For a long time, however, it had a reputation for struggling to turn their innovations into features and products that

A Beginner's Guide to Off-Site SEO

A Beginner's Guide to Off-Site SEO

As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO? For those unfamiliar with the term off-site SEO can be defined as: tactics that do not involve

Google Trends: Search Predictions 2018

Google Trends: Search Predictions 2018

Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits

Customer Service Drives iContact for Salesforce - iContact

Customer Service Drives iContact for Salesforce - iContact

Customer Service Week is fast approaching in October, but for iContact, customer service is our top priority day in and day out. Exceptional customer service is what embodies the iContact brand and why we are a bronze medalist in the 2016 Stevie Awards and