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Effective email marketing for millennials: How to make the most of the opportunity

Effective email marketing for millennials: How to make the most of the opportunity

Millennials are a top priority for marketing teams. Their long-term spending potential makes them a valuable target, with World Data Lab revealing that global millennial spending power is set to overtake its preceding generation X by 2020. It’s subsequently

5 Best SEO Tips for 2019

5 Best SEO Tips for 2019

Search Engines have become the go-to method of finding goods, services, and information for the majority of the world. It is only natural that everyone is going to fight for that higher ranking in the results page, survival of the highest. SEO the cheapest

Why Your Business Website Needs A Page For Every Purpose

Why Your Business Website Needs A Page For Every Purpose

Contact Why Your Business Website Needs A Page For Every Purpose Your website is your online brick and mortar location. Visitors will look at your offerings of services and products and cannot be confused about what you offer by making assumptions that your

12 Instagram Accounts You Must Follow | Social Media Marketing

12 Instagram Accounts You Must Follow | Social Media Marketing

Here’s the deal: If you’re like me, you are mere hours from a much-needed week of freedom. Right now, all you want is too much food, too much wine, and far too many naps (if there is such a thing). With that in mind, I wrote a list of sheer entertainment,

4 Signs Your Email Approval Process Is Hurting Performance – Litmus Software, Inc.

4 Signs Your Email Approval Process Is Hurting Performance – Litmus Software, Inc.

Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately

What's Missing from Your Email Marketing Strategies

What's Missing from Your Email Marketing Strategies

With 64% of marketers lacking the time and resources they need, it’s only natural that some best practices might slip through the cracks when it comes to email marketing. Colby Cavanaugh, SVP of Marketing at Emma, uncovers some of the key items to evaluate

The Truth About Multi-Level-Marketing (MLM) Companies

The Truth About Multi-Level-Marketing (MLM) Companies

if you are a small business owner or entrepreneur of almost any age or experience, there is little doubt that you have most likely been pitched on joining a multi-level-marketing or network marketing company. Often these pitches come with big promises of

How marketers' influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

How marketers' influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Sign up for our daily recaps of the ever-changing search marketing landscape. How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads Marketers are often responsible for generating leads, but columnist Elizabeth Laird

Marketing News: Short Attention Spans & Instagram Retargeting

Marketing News: Short Attention Spans & Instagram Retargeting

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research