Some small companies overlook the importance of paid search as a viable channel in their marketing mix. What they may not realize is that the potential of paid search goes far beyond giving you just “another” channel to display your ads. Because paid
2019-02-19
IBM is convinced that its Watson supercomputer is capable of doing a whole lot more than winning at Jeopardy--and the company wants to make sure it stays that way. To that end, IBM is making a push this week to urge lawmakers not to fall victim to artificial
2019-02-19
• Unilever has used artificial intelligence to screen all entry-level employees for the past year. • Candidates play neuroscience-based games to measure inherent traits, then have recorded interviews analyzed by AI. • The company considers the
2019-02-19
Imbalance data distribution is an important part of machine learning workflow. An imbalanced dataset means instances of one of the two classes is higher than the other, in another way, the number of observations is not the same for all the classes in a
2019-02-18
A good digital product is worth its weight in gold. While most content can be recycled (and indeed, recycled content may be part of your new digital product), having something stationary to offer your audience – whether that be an ebook, a webinar, a video
2019-02-18
Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand
2019-02-18
Ever watch those HGTV shows when the interior designer fills a homebuyer’s space with fabulous furniture, rugs, and accessories? If you’re like most of us, you wonder how you can grab all that great stuff on the screen for your home. That desire to
2019-02-18
Your compelling, carefully-crafted content deserves all the attention it can get, right? But how do you get that attention when there is a staggering amount other stuff competing for the same eyeballs? (Check out these stats for to see what you’re up
2019-02-18
The 8-Step Guide to Profitable Email List Growth An active email address is worth its weight in gold (OK, I know they don’t actually weigh anything – but you get my point) to a savvy marketer. It enables a marketer to take control of a conversation and
2019-02-18
