With so many different ways to reach your target audience, who knew something as traditional as email could still be such an effective channel for marketing? It’s a smart tactic that can help you connect with customers, inform them on the latest and
2019-02-17
OpenAI’s researchers knew they were on to something when their language modeling program wrote a convincing essay on a topic they disagreed with. They’d been testing the new AI system by feeding it text prompts, getting it to complete made-up sentences
2019-02-17
Download the full report Value of search Search has value across the cosumer decision journey. It can help shoppers learn about new products, compare options and find nearby stores. With paid search in your marketing mix, you can help drive revenue - both
2019-02-17
As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and shoppable video, voice search, and shifts in online search and targeting... AI and big data will continue to
2019-02-17
From local newspapers to Facebook’s global network of two billion users, your campaigns can be seen by nearly every person in the world. Need to target flannel-wearing lumberjacks in Washington? Done. How about cat-loving motorcyclists in Texas? Easy. But
2019-02-17
Email is a niche area, both in terms of the design and development skill set required and the general marketing competencies needed to manage and execute successful campaigns. Plus, let’s face it, many designers and developers see the unique challenges of
2019-02-17
Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with
2019-02-17
Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first indexing, combined with its rising expectations of mobile site performance, should be a clear warning sign to site owners. Site
2019-02-17
AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key
2019-02-17
