A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one
2019-06-03
Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital
2019-06-03
E-commerce is the fastest-growing retail channel globally through 2022, according to Euromonitor. Want a bigger piece of that pie? When it comes increasing your sales, a visually appealing and responsive website is key—but so, too, is how you manage your
2019-06-03
Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what
2019-06-03
We’re more than halfway through 2017 and marketers already are looking ahead to 2018 to determine the New Year’s direction for their digital marketing campaigns. Many are wondering if they should stay the course they charted in 2017 or make changes. Here
2019-06-03
It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For instance, we now talk about
2019-06-03
Moving through the history of marketing is fascinating. Watching trends rise and fall in a period of a decade, instead of hundreds of years like other technology, and being able to see real, tangible results from those advancements is one of the many
2019-06-03
The technology entrepreneur Elon Musk recently urged the nation’s governors to regulate artificial intelligence “before it’s too late.” Mr. Musk insists that artificial intelligence represents an “existential threat to humanity,” an alarmist view
2019-06-03
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that
2019-06-02
