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6 Ways to Build a Loyal Audience with Content Marketing

6 Ways to Build a Loyal Audience with Content Marketing

The internet, search engines, and social media give online users an infinite choice: It turns out that businesses have very little chance to stand out and get ahead with internet marketing. May sound like the hundred percent truth, or is it? Thankfully,

How AI and machine learning are improving customer experience

How AI and machine learning are improving customer experience

What can artificial intelligence (AI) and machine learning (ML) do to improve customer experience? AI and ML already have been intimately involved in online shopping since, well, the beginning of online shopping. You can’t use Amazon or any other shopping

3 ways AI could help our mental health

3 ways AI could help our mental health

Mental health difficulties affect around 1 in 5 adults at least once in their lifetime in the United States. But it's not just the US. Poor mental health is a global issue, with 83 million people affected in Europe alone. What if we could harness Artificial

How Google’s New Layout Predicts the Future of SEO

How Google’s New Layout Predicts the Future of SEO

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? Well, if you ask

Google Releases an SEO Tool that Measures 10 SEO Metrics - Search Engine Journal

Google Releases an SEO Tool that Measures 10 SEO Metrics - Search Engine Journal

Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers extension. Should you get excited? The plugin is deceptively basic. However, it’s worth a look because if some of the factors the plugin measures correlate to

How Opteo Helps Automate Routine AdWords Tasks

How Opteo Helps Automate Routine AdWords Tasks

This is a sponsored post written by Opteo. The opinions expressed in this article are the sponsor’s own. Opteo helps AdWords account managers automate time-consuming tasks and statistical analysis, making account management smarter, more pleasant, and

AI in marketing: we need more analysis, not analytics

AI in marketing: we need more analysis, not analytics

Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to possess. The challenge for marketers today is in overcoming

What Metrics Matter for Email Marketing

What Metrics Matter for Email Marketing

Posted by Chris Donald On January 24, 2018 in story time I 0 Comments One of the best things about email marketing is that almost every aspect of it is measurable—opens, clicks, conversions, forwards, complaints, bounces, unsubscribes, you name it. In

Repeat after me: I will make my email better in 2018! - The Marketing Automation Blog

Repeat after me: I will make my email better in 2018! - The Marketing Automation Blog

Each December I traditionally write a predictions blog where I look at what has happened during the outgoing year and look to the year ahead. It is a fun thought exercise that usually involves the team kicking around various ideas of what will happen in the