Role of Email Automation in Lead Nurturing Category : Email Marketing Ever entered the bookstore, and bought the first book you saw, not knowing anything about the book? Never! You have shown interest, just by picking up the book. Your first instinct is to
2019-05-19
When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these
2019-05-19
If you’re doing all you can to build your email list , you’re collecting contacts anywhere and everywhere you can. But do you ever worry that some of your contacts are getting lost in the shuffle? The more tools you use, the harder it can be to keep your
2019-05-19
Facebook Pitches Brand Safety Ahead of Video Ad Push CMO Facebook Pitches Brand Safety Ahead of Video Ad Push The social media company announces standards for content to carry ads on its platform, as well as post-campaign reports for marketers Images) Photo:
2019-05-19
The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They've developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media —
2019-05-19
Content marketing is so ingrained in every marketer’s digital marketing strategy that not leveraging content to scale your business can result in a massive competitive disadvantage. We’ve recently discovered the bountiful harvest of inbound leads that
2019-05-19
Having an effective marketing strategy isn't only about creating brilliant and compelling visuals with educational and impactful data. It's also about understanding what digital metrics to look at and how to effectively communicate those numbers to
2019-05-19
The three countries are leading an artificial intelligence (AI) revolution, Malcolm Frank, head of strategy at leading outsourcing firm Cognizant, told CNNMoney in an interview. Frank is the co-author of a recent book entitled "What to Do When Machines Do
2019-05-19
Bloomberg Government regularly publishes insights, opinions and best practices from our community of senior leaders and decision makers. This column is written by Oliver Tavakoli, chief technology officer at Vectra Networks. We have seen Federal Government
2019-05-19
