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5 reasons why you need an email marketing strategy

5 reasons why you need an email marketing strategy

The inbox is getting busier with an estimated 281 billion emails being sent every day in 2018 and with over 3.7 billion email users worldwide it’s clear that consumers still love email marketing, with 99% checking their emails every day. However, to cut

This Is What Recruiters Are Thinking When Job Seekers Are Unsuccessful

This Is What Recruiters Are Thinking When Job Seekers Are Unsuccessful

Recruiters may seem intimidating, but they genuinely want the best for both candidates and the company. Good recruiters want you to have the best experience possible during the application and interview process–but even though they want the best for you,

The Powerful Potential of Personalisation in Digital Marketing - Relevance

The Powerful Potential of Personalisation in Digital Marketing - Relevance

Personalisation in an analogue world existed when the guy at the video store knew your name. As we move into an increasingly connected and switched-on digital age, personalisation is a powerful tool where a company knows what you want to buy before you’ve

Who owns my data?

Who owns my data?

Who owns my data? In this question, if you replace data with a physical object, like a car or a house, the answer would obviously be “me”. That’s true not only of physical objects, but also of content because the latter is governed by copyright laws.

Robotics and automation: threats and opportunities

Robotics and automation: threats and opportunities

The concept of robotics has been in existence for a long time, with Egyptians using automated water clocks to strike the hour bell and hydraulically operated statues that could gesture and speak in 400 BC. Subsequently, there have been many such instances of

Artificial intelligence could be the future of banking

Artificial intelligence could be the future of banking

Brian O’Donnell is executive in residence at the Global Risk Institute in Financial Services. “I don’t trust banks. I believe when the robots rise up, ATMs will lead the charge.” Bank customers can be forgiven for wondering how Facebook and Google

How A.I. Can Help Handle Severe Weather

How A.I. Can Help Handle Severe Weather

Climate |How A.I. Can Help Handle Severe Weather Advertisement How A.I. Can Help Handle Severe Weather Image Damage after Hurricane Maria in El Yunque National Forest in Río Grande, P.R., in 2017.CreditCreditErika P. Rodriguez for The New York Times By Alina

The Incredible Ways Artificial Intelligence Is Now Used In Mental Health

The Incredible Ways Artificial Intelligence Is Now Used In Mental Health

We’re experiencing a mental health crisis. Approximately15.5% of the global population is affected by mental illnesses, and those numbers are rising. Although there are many who require treatment, more than 50% of mental illnesses remain untreated. In the

10 Essential Technical SEO Tools for Agencies

10 Essential Technical SEO Tools for Agencies

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if you just want to have the essentials? Well, this is a list of 10 essentials as recommended by