Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in content marketing. A content refresh can give a valuable piece of content a
2024-12-15
“This article was originally posted on LinkedIn: Data and Visual Storytelling: The Skillset of The Future” Hey there! I’m Lachezar Arabadzhiev, Founder and CEO of SkildLabs and a Udemy Instructor Partner. Last month, I shared how my online teaching
2024-12-14
3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t covert can be costly. Sometimes the difference is as simple as changing the
2024-12-13
Consumers have a love/hate relationship with targeted advertising. While nearly half (49 percent) of U.S. consumers in a 2021 Forrester report take active measures to bar apps and websites from collecting personal information, many (71 percent, per a 2021
2024-12-12
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering
2024-12-11
Email marketinghas been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. Theemail marketing industryvalue stood at
2024-12-10
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become
2024-12-09
By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the industry matured, what once seemed futuristic became standard practice, as data
2024-12-08
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be
2024-12-07
