By now we should all know that content marketing and social media go hand in hand, especially in the age where content creators are incredibly active on social media platforms. But is there a difference between content marketing vs social media marketing? And
2024-07-15
Social media gets a bad rap for the ills of humanity. I pile on from time to time. In truth, social media sites like Facebook and Twitter reflect the ego’s fear back to itself. Each site amplifies fear in your mind which then acts itself out through social
2024-07-14
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of
2024-07-13
One of the main benefits of artificial intelligence is how AI is able to complement human labor and enhance our abilities, both in physical tasks and cognitively demanding roles. Now, thanks to a study by Columbia University, an AI program has observed
2024-07-12
Customer relationships are at the heart of every business, and in the digital age, these relationships are increasingly being forged and maintained online. To build strong customer relationships on social media, companies need to focus on creating content
2024-07-11
A good social media dashboard should centralize all your accounts in one place and give you tips on how to grow faster. If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or
2024-07-10
For decades, the world has been producing digital information at an unprecedented rate. We have digitized the history of the world’s literature and all of its medical journals, enabling wide access to troves of information. We can now understand the
2024-07-09
In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless brands work with platforms, creators and consumers to get this right, the opportunity
2024-07-08
Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three. Steve Jobs wanted this, “Put a ding in the universe.” Henry Ford wanted to make cars that ordinary Americans
2024-07-07
