LinkedIn Instagram Stories boasts over 500 million daily active users who are tapping, viewing, and interacting with Stories of the people they follow (and likely Stories ads as well). That’s a good half a billion people who could potentially see your Story
2024-09-23
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We think of all the purposeful formatting and structuring of our content. Because it
2024-09-22
When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should leave people open to future interactions. During the
2024-09-21
LinkedIn Building a brand identity is more than simply designing a logo. Making strategic design choices across every facet of your visual brand can mean the difference between blending in and popping out from the competition. A strong and consistent visual
2024-09-20
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on.
2024-09-19
The fintech industry has made huge leaps forward in powering cashless and digital payments around the world. Nowadays, pretty much anywhere you are, from a village square to a big city, money flows through taps, swipes, and clicks of your cards, apps, and
2024-09-18
As artificial intelligence is used to make more decisions about our lives, engineers have sought out ways to make it more emotionally intelligent. That means automating some of the emotional tasks that come naturally to humans — most notably, looking at a
2024-09-17
Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple
2024-08-26
When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its visuals, its voice, its mission, and its vision — but it also extends to a
2024-08-25
