The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy
2023-09-12
The 2022 holiday season is on the horizon. It seems holiday shopping starts earlier each year, with July’s Amazon Prime Day sales and now a second round of sales from Amazon and other sellers that seek to match their activity. Digital Commerce 360, in
2023-09-12
How to keep customers engaged when your product has a long lifecycle Email marketing is one of the strongest channels there is, but when your product or service has a long lifecycle, it can be hard to know how to keep the relationship thriving. What does long
2023-09-12
As we all know, the holiday season is almost upon us. And with that comes the busiest shopping time of the year. Black Friday and Cyber Monday are right around the corner and if you’re not prepared, your email marketing campaign results will suffer. But
2023-09-12
Let’s face it, social media marketing can sometimes feel overwhelming. There are so many platforms to create content for. And far too often we find ourselves coming up empty when it’s time to fill our editorial calendars with fresh ideas. So, what are
2023-09-12
By Brayden Cohen, below, Manager of Social Marketing, Hootsuite In an increasingly digital-first world, social media has levelled the playing field between businesses of all sizes. With 4.7 billion active social media users who spend an average of 2.5 hours
2023-09-11
Contact How To Buy Stocks Investing in stocks can be a great way to build your wealth. Whether you are new to the stock market or an experienced investor, understanding how to buy stocks is essential for ensuring success in this lucrative investment
2023-09-11
Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one of the most misunderstood aspects of a business. There are countless myths and
2023-09-11
So many people are looking for the “easy way” these days. And to be fair, the marketing industry is all about selling it to you. But here’s the thing with the “easy way”…nothing worth having was ever gotten that way. Plus, the “easy way” is
2023-09-11
