Succeeding as a Thought Leader Buffer 1 Shares You’ve seen them, you’ve heard of them. These are the people everyone in your industry looks up to. That one person who always has the most interesting things to say about the latest technology or the newest
2025-04-17
A Texas law that would have banned much social media moderation is once again on hold. In a 5-4 ruling handed down today, the Supreme Court vacated an earlier decision by the Fifth Circuit Court of Appeals, meaning that HB 20 — which forbids banning,
2025-04-16
If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google
2025-04-15
If you run a small business or are just starting out as a new entrepreneur, chances are you have a lot of social media accounts that you don’t really know what to do with. That's equal to leaving a lot of money on the table because you can turn those
2025-04-14
Ad fraud is predicted to cost marketers $81 billion dollars in 2022, and as malicious software and bot programming gets more and more sophisticated, this number only stands to rise. Digital advertising is no longer even close to optional, thus marketers must
2025-04-13
Eleven years ago, I co-founded Brazil’s first investigative journalism agency, Agência Pública, at a time that the disruption of industrial journalism was just beginning. Since then, thousands of journalists have been fired from legacy newspapers in
2025-04-12
Eric Meyer and Jeffrey Zeldman share their thoughts on the current state of the industry and what’s to come. Like many of you, I’ve been designing websites for a long time. And after three decades of extraordinarily fast-paced innovation and change, I
2025-04-11
With the country still reeling from the mass shooting in Uvalde, Texas, officials are scrambling for more ways to stop mass shootings — and facing hard truths about how ineffective many of our existing tools really are. Digital monitoring technology has
2025-04-10
Type can suffer from scaling problems: When you increase the size of a font, say, from a business card to a billboard (or even from a mobile device to a desktop), you’re also changing the spatial perception between each letter. Lines of copy that you might
2025-04-09
