This year has thrown all sorts of curve balls, leaving small business owners to rapidly adjust their operations to ensure productivity and increased profitability. Influencer marketing has proven to be one of the most successful digital marketing strategies.
2023-09-11
Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using? And, if so, how should you use it? This post will cover all the
2023-09-10
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: We dug deep into the more than $400 million in Amazon ad spend under
2023-09-10
You are getting a free preview of a TIME Magazine article from our archive. Many of our articles are reserved for subscribers only. Want access to more subscriber-only content, click here to subscribe. This story has been modified from its original
2023-09-10
Research shows that most Americans are troubled by companies’ usage of their personal data. Perhaps paradoxically, however, consumers also prefer personalized marketing — which requires data. The author suggests three strategies for brands to use in email
2023-09-10
Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains
2023-09-10
In 2017 I wrote a book about Amazon, Apple, Facebook, and Google called The Four. After working my ass off for 25 years, I became an overnight success: speaking gigs, appearances on cable news and talk shows, book and podcast deals. I spent a bunch of time
2023-09-09
A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top consumer demands for modern fashion retailers. It also showed, however, that
2023-09-09
Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to be among the top five or top ten search results on Google, or earning that coveted
2023-09-09
