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Swarm learning is simplifying the complexities of AI

Swarm learning is simplifying the complexities of AI

Swarm learning is one of the latest in a series of buzzwords that seem to continually appear. Along with artificial intelligence and machine learning, this latest phrase seems to be getting more and more “out there.” But is it really? Let’s go deeper

AI Ethics: the Importance of Data Privacy and Protection

AI Ethics: the Importance of Data Privacy and Protection

Nowadays, digital transformation has happened in every aspect of our life, from professional business to personal free time. For many of us, we are getting used to participating in all kinds of online activities and even shifting the focus of life to the

How AI is Transforming the Education Industry

How AI is Transforming the Education Industry

There is a popular media narrative that AI will take over teachers. If anything, AI will be a new tool in teachers’ toolkits. Teachers spend a good portion of their time reeling with administrative burdens. AI will not replace them but free up their time to

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a statistical measure that describes the relationship between two or more things.

Fix Marketing Problems With a Customer Data Platform (CDP) | Salesforce

Fix Marketing Problems With a Customer Data Platform (CDP) | Salesforce

We’ve relaunched our Salesforce CDP (customer data platform) and announced new ways to help our customers connect to their customers. With a single source of truth for smarter analytics and integration that goes beyond marketing, it’s a great time to

Interaction To Next Paint (INP): Everything You Need To Know

Interaction To Next Paint (INP): Everything You Need To Know

The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will run into when it comes to page speed. Google is currently in the process of changing Core Web

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and testing product-market fit. Don't wait until your product is ready. While your

Why Structure Can Be the Basis for Creativity

Why Structure Can Be the Basis for Creativity

Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a paint-splattered apron. In fact, thriving within the industry often requires

Local SEO Strategies For Plumbers And Other Trades

Local SEO Strategies For Plumbers And Other Trades

Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making