Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study. The struggle is real for 54 percent of B2B content marketers and 50 percent of
2018-10-14
There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP). Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as
2018-10-14
It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years. Think back to when website domains first started coming on the market. The smart people bought common word
2018-10-14
0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years,
2018-10-14
This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less subject to sudden changes, whereas the digital sphere is constantly undergoing new
2018-10-14
Management consultancy McKinsey and Company predicts that over the next 10 years, Knowledge Work Automation will be worth $5-7trillion to the global economy. An important component of this automation will be AI-powered Cognitive Reasoning. Discussions
2018-10-14
A lot of artificial intelligence today learns by trial and error. As humans, we take this concept—learning something by attempting it again and again—for granted, because our brain has evolved over hundreds of thousands of years to learn new ideas
2018-10-14
The AI revolution may take longer than some expect to spread from Silicon Valley into other industries. Recent breakthroughs in machine learning have let tech giants such as Microsoft, Google, and Facebook build impressive new businesses and products powered
2018-10-14
Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’
2018-10-13
