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Neuroscience Tells Us How to Hack Our Brains for Success

Neuroscience Tells Us How to Hack Our Brains for Success

Neuroscience Tells Us How to Hack Our Brains for Success Tricks like visualization and writing down your goals have a strong basis in science. Image credit: ALFRED PASIEKA | SCIENCE PHOTO LIBRARY | Getty Images June 16, 2017 Reader

3 predictions about the future of SEO

3 predictions about the future of SEO

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that

The 7 Things You Must Know about the Psychology of Calls to Action - Search Engine Journal

The 7 Things You Must Know about the Psychology of Calls to Action - Search Engine Journal

The most effective call-to-action techniques use basic psychology. You can use some of these psychology methods in your calls to action to turn visitors into repeat customers. For example, let’s say you just read about an online tool that can make your

58 Best Marketing Tools to Build Your Strategy in 2017

58 Best Marketing Tools to Build Your Strategy in 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of

The Best Colors For Your Landing Pages And Checkout Process

The Best Colors For Your Landing Pages And Checkout Process

Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few

Content Marketing vs. Native Advertising: What’s a Better Value? |

Content Marketing vs. Native Advertising: What’s a Better Value? |

That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150

Omnichannel Retail: The Rise of the Olympic Brand Experience - The Social Media Monthly

Omnichannel Retail: The Rise of the Olympic Brand Experience - The Social Media Monthly

Omnichannel Retail: The Rise of the Olympic Brand Experience By Samantha DeVita I recently stood in a line at Macy’s with about ten people ahead of me, when a sales associate came down the line asking, “Who has debit or credit?” “I have debit,” I

Millions of UK workers at risk of being replaced by robots, study says

Millions of UK workers at risk of being replaced by robots, study says

More than 10 million UK workers are at high risk of being replaced by robots within 15 years as the automation of routine tasks gathers pace in a new machine age. A report by the consultancy firm PwC found that 30% of jobs in Britain were potentially under

*Applause* YouTube’s caption upgrade shows how machine learning is helping the disabled

*Applause* YouTube’s caption upgrade shows how machine learning is helping the disabled

Software that can understand images, sounds, and language is being used to help people with disabilities such as deafness and autism in new ways. FCC rules require TV stations to provide closed captions that convey speech, sound effects, and audience