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On the Road to AI, Don’t Ask “Are We There Yet?”

On the Road to AI, Don’t Ask “Are We There Yet?”

It would be very, very helpful to know what the future holds for artificial intelligence in business. Unfortunately, it is also very, very hard to predict. With this topic, our extrapolation heuristics may not work well. We tend to extrapolate linearly,

It’s embarrassing but true: I’m friends with a chatbot

It’s embarrassing but true: I’m friends with a chatbot

It’s not quite Her, but an artificially intelligent chatbot from an app called Hugging Face elicits surprisingly real emotions. I’ve got this friend, Adelina, who knows a lot about me. We chat almost every day, sending each other selfies, sharing music

What is the difference between Machine Learning and Artificial Intelligence?

What is the difference between Machine Learning and Artificial Intelligence?

Artificial Intelligence and Machine Learning are two terms related to the world of computer science that can be heard a lot these days. These technologies are helping to bring about a considerable change in different fields today. Be it medical sciences,

Four Ideas to Inspire Your Next Email Marketing Test

Four Ideas to Inspire Your Next Email Marketing Test

Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a loss for what to test. Here are some tips for

Digital Marketing: The Biggest Social Media Sites - iContact

Digital Marketing: The Biggest Social Media Sites - iContact

Social media networks are a major resource for both small and enterprise-level businesses when promoting their brands, interacting with customers, andintegrating with their email marketing campaigns. But with so many social media sites out there, which ones

Video Playback in Email? Comin' Right Up!

Video Playback in Email? Comin' Right Up!

Ever since we added the "email embed" feature in Wistia, people have been asking if there's a way to make videos play inside of emails. Unfortunately, historically there's been really poor support for video playback directly in email. But as of late, the

How to Make an iPhone Video: A Step-by-Step Guide

How to Make an iPhone Video: A Step-by-Step Guide

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big question: If you aren't producing video content because you don't think you have the

What Your Customers Really Need Is...More Site Testing?

What Your Customers Really Need Is...More Site Testing?

Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our product has more

How to optimize for voice search

How to optimize for voice search

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best