What We Learned in March 2017: The Digital Marketing Month in a Minute By Andrew Tweddle . Published April 06, 2017 in the Marketing category This month’s industry news has well and truly broke free from the industry
2018-10-15
The term AI (Artificial Intelligence) is being thrown around left and right these days. Many companies claim they have an AI play even when they don’t. But there’s another type of AI—an algorithmic approach to intelligence—that is smart and is
2018-10-15
Artificial intelligence these days is sold as if it were a magic trick. Data is fed into a neural net – or black box – as a stream of jumbled numbers, and voilà! It comes out the other side completely transformed, like a rabbit pulled from a hat. That's
2018-10-15
by Thai Son Nguyen / Digital , eCommerce , Marketing , Technology / 13 Jul 2017 As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via
2018-10-14
9 re-engagement emails that won us over for good December 14, 2015 McKenzie Gregory Share this Article Boost your email marketing engagement with a win-back campaign You’ve tried everything. You’ve used different subject lines, experimented with send
2018-10-14
Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers
2018-10-14
An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like
2018-10-14
Niche marketing is the concentration of all the marketing efforts on a small but specific and well-defined segment of the population. Niches are usually created based on the needs, wants and requirements of the customers. Often, these are the needs that have
2018-10-14
I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such
2018-10-14
