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No such thing as a free launch: A launch marketing checklist for multilocation businesses

No such thing as a free launch: A launch marketing checklist for multilocation businesses

I recently tried a nationally known local delivery app that launched in my area. Upon logging in to try out the service, I was disappointed to see how little information was presented in terms of delivery options. I was so confused that I emailed customer

Marketing Automation: An Easy Workflow with Big Results - iContact

Marketing Automation: An Easy Workflow with Big Results - iContact

Right message, right time, right customer — that combo is the lodestone of marketing automation. Sending automated, timely, and relevant messages can be just what you need to get more sales, more leads, and more success from your email marketing efforts.

14 Boston CEOs You Need to Follow on Twitter

14 Boston CEOs You Need to Follow on Twitter

Want to stay in the know about the startup and business world in Greater Boston? Then you better know these 14 CEOs. But you'll get more than tweets about what's happening at their companies. You're as likely to see tweets that celebrate entrepreneurship as

5 Ways to Improve Your Website Quality Today

5 Ways to Improve Your Website Quality Today

Has your website traffic been in decline? Do you want to increase your website quality and subscribers? Great content that both search engines and visitors love is the beginning to attracting signups who can be converted into leads. An attractive

What In The World Is API, and How Do I Use It?

What In The World Is API, and How Do I Use It?

As a former Customer Support Specialist at SEMrush, one common question I would receive from customers was, “What is API?” Now, trust me; I understand this can be difficult to understand. It took me quite a while to really get what API is and how to use

The Best Digital Marketing Blogs From 2017 [So Far!]

The Best Digital Marketing Blogs From 2017 [So Far!]

Digital Insight for Business Marketing The Best Digital Marketing Blogs From 2017 [So Far!] Posted by Taha Aziz on Jun 28, 2017 8:12:00 AM Tweet Each month, our team at the Social Fusion group share the best digital marketing blogs from the month. As we 

How to Become a Content Machine for Local SEO | SEJ

How to Become a Content Machine for Local SEO | SEJ

Bill Hartzer In 52 Local SEO Strategies for SMBs , one strategy I mentioned was being a local content machine. (I also mentioned that if you aren’t necessarily someone who can create a lot of content, one option is to buy an existing website or blog.) This

Relevance vs. authority: Which link has more value? (Part 2)

Relevance vs. authority: Which link has more value? (Part 2)

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's