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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years,

Why Marketers Need To Bring AI into their Digital Marketing Strategy

Why Marketers Need To Bring AI into their Digital Marketing Strategy

This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less subject to sudden changes, whereas the digital sphere is constantly undergoing new

AI-Powered Decision-Making In Business Must Be Transparent And Keep Humans 'In The Loop'

AI-Powered Decision-Making In Business Must Be Transparent And Keep Humans 'In The Loop'

Management consultancy McKinsey and Company predicts that over the next 10 years, Knowledge Work Automation will be worth $5-7trillion to the global economy.  An important component of this automation will be AI-powered Cognitive Reasoning. Discussions

Baidu’s AI learned English by learning to find apples in a maze

Baidu’s AI learned English by learning to find apples in a maze

A lot of artificial intelligence today learns by trial and error. As humans, we take this concept—learning something by attempting it again and again—for granted, because our brain has evolved over hundreds of thousands of years to learn new ideas

Microsoft says its racist chatbot illustrates how AI isn’t adaptable enough to help most businesses

Microsoft says its racist chatbot illustrates how AI isn’t adaptable enough to help most businesses

The AI revolution may take longer than some expect to spread from Silicon Valley into other industries. Recent breakthroughs in machine learning have let tech giants such as Microsoft, Google, and Facebook build impressive new businesses and products powered

Kinetic Email Design- Build Engaging Emails

Kinetic Email Design- Build Engaging Emails

Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’

No such thing as a free launch: A launch marketing checklist for multilocation businesses

No such thing as a free launch: A launch marketing checklist for multilocation businesses

I recently tried a nationally known local delivery app that launched in my area. Upon logging in to try out the service, I was disappointed to see how little information was presented in terms of delivery options. I was so confused that I emailed customer

Marketing Automation: An Easy Workflow with Big Results - iContact

Marketing Automation: An Easy Workflow with Big Results - iContact

Right message, right time, right customer — that combo is the lodestone of marketing automation. Sending automated, timely, and relevant messages can be just what you need to get more sales, more leads, and more success from your email marketing efforts.

14 Boston CEOs You Need to Follow on Twitter

14 Boston CEOs You Need to Follow on Twitter

Want to stay in the know about the startup and business world in Greater Boston? Then you better know these 14 CEOs. But you'll get more than tweets about what's happening at their companies. You're as likely to see tweets that celebrate entrepreneurship as