Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program. But finding and
2018-10-01
8 Powerful Google Analytics Tips to Increase Your Conversion Rate TwitCount Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard,
2018-10-01
Copywriter and business strategist, Maggie Patterson joins The Copywriter Club Podcast to talk about growing a sustainable consulting business. This is actually the second time Maggie has joined us to chat, but sadly, the first recordings are lost to
2018-10-01
Way back in 1984, Robert Cialdini wrote a book called Influence: The Psychology of Persuasion. If you’ve heard of it, I’m not surprised. It’s been a bestseller for a long time, and it’s consistently called a classic. I love it so much that I’ve
2018-10-01
It may be the end of the summer season and the nip of fall is being felt around the country but the fleas in my yard are having none of it. They have decided that our dogs, and extremely our home, will make a great place to habitat for the winter
2018-10-01
We often hear news stories about people traveling the world, blogging wherever they happen to be and they make money from blogging. After all, in order to have the freedom to travel and to have a real business you have to bring in some money, there are many
2018-10-01
Ideally, social contests should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads—
2018-10-01
Heinz Marketing 2015’s most influential marketing technology professionals Posted: September 15, 2015 By Brian Hansford Marketing technology thought leaders and hands-on pros are important to follow in order to share ideas and learn from. In many ways
2018-10-01
“ When you’re a global marketing director for a brand that’s been a part of people’s lives for 165 years, it’s a big responsibility. And when you factor in the digital transformation story of this iconic brand, the arc between social, digital and PR
2018-10-01
