As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no longer there. More and more, we see consumers calling on brands, influencers,
2023-07-03
5 Tips for Health Brands to be More Treat and Less Trick Brad Godolphin 27/10/2022 In this post-Covid world, competition between health brands is fierce. Just in time for Halloween, Brad Godolphin, Associate Creative Director at BBH London, shares his tips
2023-07-03
Digital marketing campaigns, content marketing, and SEO processes that don’t leverage the opportunities given by the latest AI functionalities and tools; to improve the speed while improving -or at the very least, keeping- the quality of the outcome, will
2023-07-03
What is an influencer marketing agency? The effectiveness of traditional media is declining. Consumers increasingly use social media sites like Facebook, Instagram, and YouTube for news, entertainment, and information. An influencer marketing agency, as the
2023-07-03
Account-based marketing (ABM) has become a crucial tool for the financial technology (fintech) industry. Fintech companies have taken the financial world by storm, gaining leaps and bounds of market share with their digital-first ease of use and innovation,
2023-07-02
One of the world’s most extensive social media networks is TikTok, and its base of over 1 billion users is rapidly rising, estimated to be1.8 billion users by the end of the year. The number looks colossal but this is no fluke. There are reasons why people
2023-07-02
Career website Zippia estimates that there are more than 26,000 social-media managers in the US. While the social-media profession continues to grow in popularity, many social-media managers are deciding to leave their positions for greener
2023-07-02
The February ‘23 release of Hydrogen will bring significant advancements in developer experience and performance, and a suite of new tools specific to Shopify storefronts. Much of what’s unlocked is thanks to leveraging Remix (now a part of Shopify!)
2023-07-02
Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to limit yourself to a single full-time job. As a marketing consultant, you can sell
2023-07-01
