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What IndieBlocks Does, and Why

What IndieBlocks Does, and Why

I recently created a WordPress plugin that pretty much does the following. Say your (not-overly-customized) blog lives at , and your homepage holds just your posts, and your posts’ URLs each look like . If you then were to install IndieBlocks and blindly

Comparing the Best WordPress Image Editors

Comparing the Best WordPress Image Editors

If you frequently use images on your WordPress website, you’ve likely realized one thing: editing images in WordPress sucks. Sure, there are a few basic tools like cropping and rotating. For anything beyond that, you need a more robust image editor. The

5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content

5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content

Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a willingness to be vulnerable and take risks — and to accept that your

How Co-Marketing Can Elevate Your Marketing Game

How Co-Marketing Can Elevate Your Marketing Game

Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties who participate, as Entrepreneur’s Rich Kahn puts it. Although many marketing

What email reporting do you need from your ESP? - Email vendor selection

What email reporting do you need from your ESP? - Email vendor selection

When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a swanky email editor or amazing account managers – but don’t overlook the importance of

Hard Truths About B2B Personalization, Its Effectiveness, and Its Future

Hard Truths About B2B Personalization, Its Effectiveness, and Its Future

I'll be honest—when I saw this headline in my Twitter feed, I nearly laughed out loud: "Forget Personalisation, It's Impossible and It Doesn't Work." In fact, I assumed the piece was satirical. It wasn't. As a long-time believer in and witness to the

How Do Big Tech Giants Make Their Billions?

How Do Big Tech Giants Make Their Billions?

Carmen Ang Charting The Rise of Mobile Device Subscriptions Worldwide There were approximately 8.6 billion mobile device subscriptions worldwide as of 2021, more than there are people on the planet. Yet, while mobile phones, tablets, and other devices have

Facebook probably has your phone number, even if you never shared it. Now it has a secret tool to let you delete it.

Facebook probably has your phone number, even if you never shared it. Now it has a secret tool to let you delete it.

Facebook's parent firm Meta has quietly rolled out a new service that lets people check whether the firm holds their contact information, such as their phone number or email address, and delete and block it. The tool has been available since May 2022,

How do we find each other again?

How do we find each other again?

Feeling overwhelmed by Everything That Is Going On on social media this week, I resorted to the meditative and enjoyable practice of digital archive diving. One of my favorite things to do when I have a special interest is to pore through everything left