Bill Hartzer In 52 Local SEO Strategies for SMBs , one strategy I mentioned was being a local content machine. (I also mentioned that if you aren’t necessarily someone who can create a lot of content, one option is to buy an existing website or blog.) This
2018-10-13
Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a
2018-10-13
It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's
2018-10-13
Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave
2018-10-13
Startups operating in the gig economy typically use software platforms to assemble disconnected armies of freelance contractors to perform simple tasks. Think of Uber, which allows customers around the globe to summon drivers to take them places from
2018-10-13
It sounds like a line from science-fiction: Two of the world’s most famous technologists are butting heads over artificial intelligence. Tesla/SpaceX CEO Elon Musk and Facebook CEO Mark Zuckerberg have very different ideas on what qualifies as “AI,”
2018-10-13
If you’re at all interested in Artificial Intelligence (AI) — and it seems likely that you are, since you’re reading this in the AI Zone here on DZone — it’s unlikely to be news to you that there is an AI skills shortage. Businesses are increasingly
2018-10-12
According to the Radicati Group, the total number of business and consumer emails sent and received per day will be more than 319.6 billion by the end of 2021! With so many emails being sent daily, it’s becoming increasingly difficult to stand out from all
2018-10-12
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those
2018-10-12
