When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once
2018-10-29
In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose – they have a beginning, deepening action, a climactic moment,
2018-10-29
Pour en savoir plus : explications techniques du format AMP Qui peut utiliser AMP sur son site ? Tout le monde ! Vous n'avez rien à demander à personne, il suffit de mettre à disposition sur votre site une version AMP de chaque page, ou de certaines
2018-10-29
6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital
2018-10-29
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. 6 ways that IBM Watson is changing digital marketing The remote availability of ‘genius-as-a-service’ profoundly changes how demand is generated, sales are
2018-10-29
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics
2018-10-29
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!” It’s time for some tough love, guys. Marketing for a B2B
2018-10-28
Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get
2018-10-28
What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away? Today, Google
2018-10-28
