/ 0 Introduction Machine learning and deep learning on a rage! All of a sudden every one is talking about them – irrespective of whether they understand the differences or not! Whether you have been actively following data science or not – you would have
2018-10-28
Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions. In
2018-10-27
Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: I was quite surprised that not everybody had even heard of GDPR. We recently published a series of four blogs on the twelve things you should be thinking about now to
2018-10-27
Ok, first off, we know you’re not a dummy. But that doesn’t change the fact that crafting the perfect email subject line for an email marketing campaign can be surprisingly hard. We totally get it, which is why we’ve been hard at work the past couple
2018-10-27
The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where consumers had become accustomed to sharing their personal information in exchange for benefits and services from
2018-10-27
Back in 2015, Microsoft hired Purna Virji as Senior PPC Training Manager. Purna has extensive knowledge and respect in the online marketing community. Last year PPC Hero named Purna as number 1 Most Influential PPC Expert. This has helped increase the focus
2018-10-27
Gentle reminder to my fellow marketers – people already hate us. If there’s one core thing I’ve learned as a digital marketer, it’s that marketers ruin everything. Instagram was cool before we flooded your feed with ads. ESPN was cool before we made
2018-10-27
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use
2018-10-27
How to Vet An SEO Agency (and Prevent Failure) Finding the right SEO provider is important. It also can be a lot of hard work. This is why vetting SEO agencies is so important. You want to make sure your SEO agency is: Easy to work with. Going to
2018-10-27
