Getting approached about a job opening can feel super flattering (and it’s a sure sign that you’re doing something right!), but depending on where you are in your career, figuring out how to respond can be a bit of a headache. You don’t want to come
2018-10-26
For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business itself. Postponing a
2018-10-26
When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display
2018-10-26
AI research has a long history of repurposing old ideas that have gone out of style. Now researchers atElon Musk’s open source AI project have revisited “neuroevolution,” a field that has been around since the 1980s, and achieved state-of-the-art
2018-10-26
Email marketing remains one of the key communication tools for business.Eighty-two percentof companies todaytake advantage of email marketing. The ability to segment lists, and to personalize and tailor messages to any part of your audience, has wide appeal.
2018-10-25
We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA:
2018-10-25
Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies
2018-10-25
Awesome Ways to Grow Your Email List with Facebook and Snapchat Andy Shore writes on July 24, 2017 Reading Time: 4 Minutes Practical Marketer Share It’s a question older than email marketing itself: How do I grow my contact list? Your list is one of the
2018-10-25
If you want to generate a return on your online marketing effort you can devise all sorts of metrics, but in the end there is really only one way to do it. Your brand needs to become relevant to your customers. The marketing author, speaker and blogger Seth
2018-10-25
