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How to market your online business for free

How to market your online business for free

Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article was well overdue for an update. So here we present a brand new guide,

‘Explainable Artificial Intelligence’: Cracking open the black box of AI

‘Explainable Artificial Intelligence’: Cracking open the black box of AI

Researchers and enterprise want to build deep learning neural networks that can explain their actions to humans At a demonstration of Amazon Web Services' new artificial intelligence image recognition tool last week, the deep learning analysis calculated

25 Predictions for Content Marketing in 2022

25 Predictions for Content Marketing in 2022

Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered

51 Must Read Marketing Blogs You Should Know

51 Must Read Marketing Blogs You Should Know

Today’s digital landscape is constantly changing. In order to be successful in marketing, it’s necessary to stay on top of the latest trends and improve your marketing efforts as you go. Blogs can provide inspiration for new strategies, show you new

How to Create an Email List: Leading Marketers Give Their Top Strategies

How to Create an Email List: Leading Marketers Give Their Top Strategies

Every business wants two main things: traffic and sales. But how do you turn traffic into a sale? That's where creating an email list comes into your online marketing mix. You need to create a list of people who are interested in your tools. Now, you

How to effectively combine online and offline lead generation

How to effectively combine online and offline lead generation

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet

7 Simple Low-Cost SEO Tips to Boost Your Business Blog

7 Simple Low-Cost SEO Tips to Boost Your Business Blog

It is a truth universally acknowledged that blogging can be extremely advantageous for your business. In fact, there arefew reasons not to keep a business blog. A blog can drive traffic to your website by incorporating SEO-friendly keywords and skyrocket

The Amazing SEO Benefits of Discovering Your

The Amazing SEO Benefits of Discovering Your

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are

How to track conversions like a pro

How to track conversions like a pro

How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors taking actions that lead to real business results? The goal of SEO is not to just drive more traffic — it’s to