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Smart manufacturing must embrace big data

Smart manufacturing must embrace big data

Manufacturing is getting smart. Companies are increasingly using sensors and wireless technologies to capture data at all stages of a product's life. These range from material properties and the temperatures and vibrations of equipment to the logistics of

6 crazy things Deep Learning and Topological Data Analysis can do with your data

6 crazy things Deep Learning and Topological Data Analysis can do with your data

Say you have a thousand columns and a million rows in your data set. Whichever way you look at it – small, medium or big data – you won’t be able to actually look at it. Zoom it in or out. Fit it into one screen. Blame human nature but most of us

The Modern Guidebook to Email Marketing

The Modern Guidebook to Email Marketing

The Modern Guidebook to Email Marketing 0 total results Filters (0) Industry 2.The importance of email marketing 3.Building a quality email list 4.The anatomy of an effective email 5.Tips to copywriting that converts 6.Best practices for sending your

Marketing Automation – More Than Email Marketing

Marketing Automation – More Than Email Marketing

Email marketing has grown to be a very popular and important aspect of online marketing. With over 80 percent of all companies using an email marketing technology of some sort, it is easy to see how important this channel is to marketing as a whole. However,

8 Best Practices for Building Trust in Email Marketing

8 Best Practices for Building Trust in Email Marketing

On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most

How to Use Predictive Analytics to Engage Customers Throughout Their Journey

How to Use Predictive Analytics to Engage Customers Throughout Their Journey

As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that continues long after the transaction has been completed. Today's

How Much Should You Pay for SEO?

How Much Should You Pay for SEO?

4 4 My company helps business owners find the right SEO / digital marketing consultant or agency to help them grow their business. So, I am frequently on phone calls with small to medium-sized businesses discussing their goals and their needs, and there is

Do Raises Make Happy Employees or Is It Something More?

Do Raises Make Happy Employees or Is It Something More?

Do Raises Make Happy Employees or Is It Something More? Competitive pay and benefits attract talent but organizational culture and values is what keeps them onboard. Image credit: Hero Images | Getty Images ---Shares July 18, 2017 A high 

Optimizing for voice assistants: Why actions speak louder than words

Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here, but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern