6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital
2018-10-29
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. 6 ways that IBM Watson is changing digital marketing The remote availability of ‘genius-as-a-service’ profoundly changes how demand is generated, sales are
2018-10-29
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics
2018-10-29
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!” It’s time for some tough love, guys. Marketing for a B2B
2018-10-28
Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get
2018-10-28
What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away? Today, Google
2018-10-28
Face-to-face events have always been a way for B2Bs to effectively reach and communicate with clients and prospects. "Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships,
2018-10-28
Do you know what question I get asked almost more than any other question? It’s this one: “How do I get more traffic?” People ask me this every single day. I’ve learned that most people think getting traffic is pretty much a pipe dream. They think
2018-10-28
As many people have had to move homes (for whatever reasons), sometimes websites also have to move their "home", which is their domain address. But when you transfer a website to a new domain you should also pay attention to something that has no counterpart
2018-10-28
