TV, print, outdoor, social media, content, the list goes on. Each marketing channel option boasts its own unique set of benefits and drawbacks. But there is one marketing channel which stands tall above them all. A channel offering robust ROI numbers,
2019-03-30
My track record in keeping my New Year's resolutions is mixed, but I've been most successful when I've made one (or at most a few) feasible resolutions. If you want to try the same approach with your email marketing program, I'd suggest considering the
2019-03-29
Tips for evaluating your email strategy going into 2018 According to our 2017 Industry Report As email continues to be one of the most effective communication channels available to marketers, it’s crucial that they have the right tools in place to
2019-03-29
Q. Why should you never marry an email marketer? A. They focus more on the Spam Laws than Wedding vows
2019-03-29
If you ever wanted to play the role of big-time email marketing consultant, now’s your chance. Grab a pencil, a piece of paper and maybe a calculator, and take a whack at helping a brand get its email program back on track. The brand is Olive Street Toys.
2019-03-28
Just like for-profit organizations, social media has become essential for nonprofits as a method of spreading awareness about a cause, connecting with a target audience, and ultimately, raising funds. If you’re new to social media, here are six useful tips
2019-03-27
You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40
2019-03-27
“[A brand] used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence,” marketing guru Seth Godinexplains. “It takes more than a hat to be a cowboy.” So if a brand is no longer
2019-03-26
In a recent article onThink with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than ever before. In essence, consumers are reacting in realtime
2019-03-26
