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Lapsed customers aren't the same as unengaged subscribers

Lapsed customers aren't the same as unengaged subscribers

I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this one really irked me. I buy from that brand a few times a year, and I consider

21 Employee Newsletter Examples, Ideas & How-to

21 Employee Newsletter Examples, Ideas & How-to

21 Employee Newsletter Examples, Ideas & How-to 21 Employee Newsletter Examples, Ideas & How-to Employee newsletters, a powerful tool for workplace communication. Your company newsletter is the place for your team to hear about important company updates,

Email Security: What Marketers Need to Know

Email Security: What Marketers Need to Know

Did you know that, according to Earthweb, there are over 333 billion emails sent daily? This means that there are around 3.5 million of them being sent every second. Additionally, 99% of users of email check their inbox once every day, at least. Considering

Drive a Customer-Centric Digital Transformation via Email Marketing

Drive a Customer-Centric Digital Transformation via Email Marketing

The increasing importance of an end-to-end customer-centric experience is responsible for  digital transformation in companies all around the world. The adoption of various digital technologies has made it significantly easy for businesses to transform

4 Mistakes You're Making with Email Marketing Automation

4 Mistakes You're Making with Email Marketing Automation

“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than59% of marketers are expanding automationof email programs.  It’s easy to understand

Closing your team's technical gap without hiring

Closing your team's technical gap without hiring

It’s no comfort knowing you’re not the only one having trouble finding tech talent. Demand is high, supply is low. And everyone has teams and projects stuck in limbo. What would be comforting is a solution. Well, here you go. I’ve helped many

AI and The Future of Email Marketing

AI and The Future of Email Marketing

Email marketinghas been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. Theemail marketing industryvalue stood at

Six Ways to Use AI for B2B Growth

Six Ways to Use AI for B2B Growth

Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and it has helped businesses open up channels for communicating

What is customer engagement and why is it important? | Dotdigital

What is customer engagement and why is it important? | Dotdigital

What is customer engagement and why is it important? We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean? And, better yet, how do we do