The increasing importance of an end-to-end customer-centric experience is responsible for digital transformation in companies all around the world. The adoption of various digital technologies has made it significantly easy for businesses to transform
2025-03-15
“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than59% of marketers are expanding automationof email programs. It’s easy to understand
2025-01-06
It’s no comfort knowing you’re not the only one having trouble finding tech talent. Demand is high, supply is low. And everyone has teams and projects stuck in limbo. What would be comforting is a solution. Well, here you go. I’ve helped many
2024-12-16
Email marketinghas been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. Theemail marketing industryvalue stood at
2024-12-10
Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and it has helped businesses open up channels for communicating
2024-12-05
What is customer engagement and why is it important? We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean? And, better yet, how do we do
2024-11-28
Are your emails getting lost in spam? Are you getting opens and clicks? Or perhaps you feel something is just not right. It’s possible that you may need to conduct an email deliverability audit. Let’s get to it. Hopefully investing a few minutes of your
2024-11-12
What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily
2024-10-29
Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain authority in your industry. But it is an earned
2024-10-27
