Are your emails getting lost in spam? Are you getting opens and clicks? Or perhaps you feel something is just not right. It’s possible that you may need to conduct an email deliverability audit. Let’s get to it. Hopefully investing a few minutes of your
2024-11-12
What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily
2024-10-29
Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain authority in your industry. But it is an earned
2024-10-27
In the US, there are around804,398businesses that have been operating for less than one year. If you’re still in the early days of running a business, you may be looking forstrategies for growth. You’ve probably already launched a website, and you
2024-10-21
If lead generation is a goal (which it should be), you’ve undoubtedly spent a lot of time and effort towardsgenerating website traffic. And while increasing site traffic is a terrific goal to achieve, what you do with that site traffic is even more
2024-10-20
Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results. There are many different
2024-10-12
Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple
2024-08-26
Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making
2024-08-16
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of
2024-07-13
