Remember “Things That Make You Go Hmmm?” The catchy tune has nothing to do with email marketing. Nevertheless, please consider it the theme song for this post, which looks at five practices that email marketers should think twice about (an audible
2019-04-04
Wrap up Introduction If you could travel back in time to the wild west days of the early internet you would find a web filled with ho-hum fonts that made designers and marketers cringe. That’s because marketers were forced to use the handful of fonts that
2019-04-04
Facebook recently announced it has once again changed its algorithm to make content from users’ friends and family more prominent in the news feed. As a result, content from publishers (like news media sites that have come to lean on Facebook for traffic)
2019-04-02
Leaning on extra content to improve marketing quality is a common practice in play for all marketers. Building on successful posts to add more updated, relevant content with fresh keywords and catch-phrases is a simple way to extend the life of content and
2019-04-02
11 Email Expert Predictions for 2018 By Elliot on December 15, 2017 • Email Marketing 2017 has been a bumper year in email marketing, but what does 2018 hold in store? Will it finally be the year of mobile? We caught up with eleven of the finest minds in
2019-04-02
Think about it. When was the last time you made a purchase after getting an offer for free shipping or an extra discount? Maybe it was just on Black Friday? As both a marketer and a consumer, you know the power of triggered emails. When you’re browsing, a
2019-04-01
The pressure for email programs to perform at an even higher level year over year has never been greater. Shareholders and C-suite executives continue to put pressure on their organizations to deliver, and in turn, email marketers are constantly looking for
2019-03-31
Email marketing automation simplifies a lot of elements of your job as a marketer and makes you generally more efficient when planning and executing your campaigns. But despite this, it’s wise to be aware of some of the risks so you don’t let your wins go
2019-03-30
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email marketing program. It’s common to use the beginning of the year to look back at what you’ve achieved in the past year or to plan
2019-03-30
