Why B2C and B2B need different marketing automation tools Introduction Marketing automation is an incredibly powerful way to engage customers but marketing automation has a reputation of being expensive, clunky, and challenging to manage and execute. But
2019-03-20
Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that action is to subscribe, to donate, or to simply open the message, an email’s objective is to always persuade the reader to engage in
2019-03-19
You might have come across some (or all) of the following in your emails: The good thing here is that these brands are using personalization! But the worst thing is, they are not using it accurately! Personalization, when done wrong, can cost you your leads
2019-03-18
Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The
2019-03-18
Having a presence on Twitter is vital if you want to strengthen your personal brand. But mastering the 140-character limit and keeping afloat in a seemingly endless stream of Twitter posts can seem daunting. How can you stand out in the fast-paced world of
2019-03-18
Category : Email Design As we roll into one of the two peak seasons as far as the travel email marketing industry is concerned, our inboxes seem to be teeming with travel newsletters from all those amazing travel websites we once subscribed to. It’s the
2019-03-17
Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc. the biggest weapon in your arsenal was the ability to reach out
2019-03-17
Images have proven to be one of the most compelling and information-dense media available to marketers today. A good image can communicate emotion, transmit knowledge and get that critical engagement leading to a purchase. Every marketer needs to consider
2019-03-17
As email marketers, we’re constantly asking ourselves what makes an email great. Witty copy? Stunning design? Eye-catching imagery? Sure, all these elements combine to create powerful email campaigns but nailing those elements down to an exact formula
2019-03-16
