Artificial intelligence continues to evolve various sectors and industries, but what is its impact on marketing, particularly email marketing? Read on to find out how you can unlock email’s untapped potential with the power of AI. There’s no question
2019-04-12
It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a
2019-04-12
I know what you’re wondering: Is there really a way to easily use Instagram for business? And can you really capture leads on Instagram? The answer to both questions is a resounding, yes. By running an Instagram promotion or contest. If your next question
2019-04-12
Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent. What’s surprising about this number is that according to recent
2019-04-11
Before you engage in CRO ideas that drive sales opportunities deeper into the funnel, many travel brands need to get customers from an email to their site. From our research into building a model of the customer’s mind, we’ve discovered a seemingly simple
2019-04-10
Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey, but there are a few standards that every organization ought to look for in
2019-04-08
Angela Stringfellow Data-Driven Marketing No comments These days, if you aren’t using online marketing tools, you are missing out on increasing your visibility, growing your business, connecting with customers, and establishing yourself in your niche. You
2019-04-07
You’ve heard all the reasons why Instagram is a great tool for small businesses. Maybe you’ve even signed up for Instagram for personal use. But do you know what it takes to set up an Instagram for your business? Here are 10 things you need to do
2019-04-06
Welp, it’s that time of year again. 2017 has flown by, and just like clockwork, B2B companies are planning for next year’s marketing strategy again. This is when marketing teams have their “what worked and what didn’t work” discussions, which makes
2019-04-04
